Senior Director, Influencer Marketing — Growth

twentysix; New York (NY); Hybrid; USD 131,000 - 140,000; Full time

Benefits offered by this job

401(k) Savings Plan

Flexible Spending Accounts

Paid holidays

Job summary

M Booth & Associates in New York is seeking a Senior Director, Influencer Marketing to lead culture-driven influencer programs across brands including spirits and food & beverage. You will design end-to-end campaigns, secure client buy-in, and energize teams.

You will identify tastemakers, oversee budgets, manage vendor contracts, report on outcomes, and guide senior leadership with strategic counsel. 10+ years of experience and a Bachelor's Degree required.

Qualifications

• Solid foundation in social strategy and influencer marketing.
• Experience identifying, negotiating with and activating tastemakers.
• Ability to manage client relationships and lead cross-functional teams.

Responsibilities

• Dissect client objectives and craft culture-driven strategies with influencer at the core.
• Create, sell in and manage social + influencer programs across major platforms.
• Lead strategy and execution for brand-owned social channels (TikTok, Instagram, YouTube, X, LinkedIn).
• Oversee influencer strategy and programming end-to-end, from strategy to contracting to content management.
• Manage collaborations, partnerships, and budgets; ensure profitability and governance.

Skills

Social strategy

Influencer marketing

Negotiation

Team management

Client leadership

Budget management

Education

Bachelor’s Degree

Job description

M Booth & Associates in New York is seeking a Senior Director, Influencer Marketing to lead culture-driven influencer programs across brands including spirits and food & beverage. You will design end-to-end campaigns, secure client buy-in, and energize teams.

You will identify tastemakers, oversee budgets, manage vendor contracts, report on outcomes, and guide senior leadership with strategic counsel. 10+ years of experience and a Bachelor's Degree required.