Digital Demand Gen Manager: High-Velocity Funnel Architect

Amazon Inc.; Arlington (VA); On-site; USD 134,000 - 182,000; Full time

Job summary

Amazon Web Services, Inc. is seeking a Demand Generation Manager for Digital Acquisition in Arlington, VA. You will lead a high-volume team converting inbound demand into qualified opportunities and partner with marketing to optimize demand channels.

You will coach early career reps, manage KPIs, and drive a fast, data-driven funnel with GenAI-enabled insights. This role emphasizes cross-functional alignment and scalable demand growth.

Qualifications

• Bachelor's degree, or 3+ years of equivalent experience.
• Experience in leadership roles in sales operations, sales strategy, finance, business development, or other related fields.
• 5+ years of technology sales, or 5+ years of people leadership experience.
• Experience leading an inbound, demand generation, or high volume sales team operating to defined SLAs.
• Experience partnering with marketing or demand generation to build pipeline and create new demand channels.
• Experience coaching reps on full cycle technical selling, qualification frameworks, and upsell or expansion motion.
• Familiarity with GenAI and the ability to coach its positioning in customer conversations.

Responsibilities

• Own the inbound demand conversion motion: manage the team to rapidly action marketing qualified leads within SLA, converting high intent inbound interest into scheduled meetings and qualified opportunities for Field Sales progression.
• Drive digital demand and build new avenues for hand raisers to engage DA reps, partnering with marketing and demand generation on lead quality, routing, campaign experimentation, and new engagement channels.
• Manage the team in building top of funnel pipeline through effective high volume prospecting alongside inbound conversion, generating qualified opportunities at scale.
• Oversee all aspects of individual and team-wide coaching to develop early career talent across both the repeatable conversion motion and deeper full cycle selling craft, including qualification, upselling, technical deal progression, and Amazon Leadership Principles based competencies.
• Provide dedicated coaching to help reps navigate ambiguous challenges, work within AWS internal structures and cross functional teams, and progress deals when the path forward is unclear.
• Identify internal and external challenges and build scalable mechanisms that improve conversion, response time, and demand generation for your immediate team and your extended stakeholder organization.
• Be the trusted advisor and voice of Digital Acquisition to regional and segment sales leaders, marketing partners, and cross-functional teams through business reviews and cross-functional roundtables.
• Manage the team to weekly, biweekly, and quarterly performance KPIs and goals including inbound lead response and follow up, outbound calls and activities, meetings scheduled, and opportunity creation, and continuously improve the reporting cadence and dashboards behind them.
• Grow technical acumen including GenAI tools and understanding of customer business issues through ongoing professional development and direct customer engagement, and coach your team to position GenAI effectively.
• Contribute to DA and DG-wide initiatives such as culture building, piloting new tools and channels, and rep and manager development.

Skills

Leadership

Inbound demand generation

Coaching

GenAI familiarity

Cross-functional collaboration

Education

Bachelor's degree or 3+ years experience

Tools

GenAI tools

Job description

Amazon Web Services, Inc. is seeking a Demand Generation Manager for Digital Acquisition in Arlington, VA. You will lead a high-volume team converting inbound demand into qualified opportunities and partner with marketing to optimize demand channels.

You will coach early career reps, manage KPIs, and drive a fast, data-driven funnel with GenAI-enabled insights. This role emphasizes cross-functional alignment and scalable demand growth.