Digital CX Lead - Strategy & UX Optimization

Rose International; Franklin (TN); On-site; USD 63,000 - 68,000; Full time

Job summary

Rose International is seeking a Digital Customer Experience (CX) Lead or UX Strategy Specialist to translate regional digital strategies into high-impact customer journeys. The role focuses on NAM priorities and requires close collaboration with marketing, sales, and global digital teams to optimize experiences across web, eCommerce, and digital tools.

The ideal candidate brings 5–7 years of CX/UX, digital marketing, and analytics experience, plus a Bachelor’s degree.

Qualifications

• 5–7 years of experience in customer experience, UX, digital marketing, digital operations, CRM, or related roles.
• Experience using customer research, journey mapping, and analytics to improve customer satisfaction.
• Working knowledge of CMS, CRM, testing tools, and marketing platforms.

Responsibilities

• Lead CX initiatives across B2B and eCommerce digital channels with UX and content storytelling.
• Partner with UX designers, content strategists, and analytics teams to shape end-to-end journeys.
• Use customer feedback and analytics to identify friction points and drive improvements.
• Support CRO efforts by aligning design, UX patterns, and content for meaningful actions.
• Collaborate with global teams to ensure regional feedback informs roadmaps.

Skills

Customer Support

Digital Marketing

Interpersonal Skills

UI/UX Design

Education

Bachelor’s Degree in Marketing, Business, or related field

Job description

Rose International is seeking a Digital Customer Experience (CX) Lead or UX Strategy Specialist to translate regional digital strategies into high-impact customer journeys. The role focuses on NAM priorities and requires close collaboration with marketing, sales, and global digital teams to optimize experiences across web, eCommerce, and digital tools.

The ideal candidate brings 5–7 years of CX/UX, digital marketing, and analytics experience, plus a Bachelor’s degree.