Senior Digital CX Lead: Customer Journeys & Optimization

Performix; Franklin (VA); On-site; USD 90,000 - 140,000; Full time

Job summary

Performix is seeking a CX Lead for the North America Digital Customer Experience (NAM DCX) team. You will translate regional strategy into high-impact digital experiences across web, eCommerce, and tools, collaborating with global Digital, Marketing, and Sales to drive engagement and business outcomes.

The role emphasizes customer-centric, data-informed decision-making, with a focus on measurement, optimization, and cross-functional delivery. Some on-site collaboration may be required.

Qualifications

• 5–7 years experience in customer experience, UX, digital marketing, digital operations, CRM, or related roles.
• Demonstrated success leading CX or digital initiatives from concept through execution.
• Experience using customer research, journey mapping, and analytics to improve customer satisfaction.
• Strong project management skills in a matrixed environment.
• Working knowledge of digital platforms, MarTech tools, and analytics solutions (CMS, CRM, testing tools).
• Data-informed mindset with ability to translate insights into action.
• Excellent written, verbal, and interpersonal communication skills.
• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.

Responsibilities

• Execute the regional digital customer experience strategy and roadmap for NAM DCX.
• Translate priorities into actionable CX initiatives linking user needs to business outcomes.
• Support rollout of global digital capabilities while addressing NAM-specific needs.
• Define success metrics and KPIs tied to experience quality, engagement, and conversion.

Skills

CX leadership

UX principles

Project management

Analytics

Education

Bachelor's degree in Marketing or related

Tools

CMS

CRM

A/B testing tools

Job description

Performix is seeking a CX Lead for the North America Digital Customer Experience (NAM DCX) team. You will translate regional strategy into high-impact digital experiences across web, eCommerce, and tools, collaborating with global Digital, Marketing, and Sales to drive engagement and business outcomes.

The role emphasizes customer-centric, data-informed decision-making, with a focus on measurement, optimization, and cross-functional delivery. Some on-site collaboration may be required.