Senior Digital CX Lead

Performix; Franklin (TN); On-site; USD 90,000 - 140,000; Full time

Job summary

Performix is seeking a CX Lead for the North America Digital Customer Experience (NAM DCX) team in Franklin, TN. You will translate regional digital strategy into high-impact experiences driving engagement and business outcomes.

Partner with the Director of NAM DCX and global Digital teams to design seamless, data-informed journeys across web, eCommerce, and digital tools, balancing operational excellence with experience innovation. Travel may be required.

Qualifications

• 5–7 years of experience in customer experience, UX, digital marketing, digital operations, CRM, or related roles.
• Experience leading CX or digital initiatives from concept through execution.
• Experience using customer research, journey mapping, and analytics to improve customer satisfaction.
• Strong project management skills in a matrixed environment.
• Working knowledge of digital platforms, Mar Tech tools, and analytics solutions.

Responsibilities

• Execute the regional digital customer experience strategy and roadmap with deep knowledge of journeys, UX principles, and content storytelling.
• Translate strategic priorities into actionable CX initiatives balancing user needs, intuitive UX, and business outcomes.
• Support rollout of global digital capabilities while addressing NAM-specific customer and market needs.
• Define success metrics and KPIs tied to experience quality, engagement, and conversion.
• Own planning, coordination, and delivery of CX projects across multiple workstreams and teams.

Skills

CX strategy

UX principles

digital marketing

stakeholder management

analytics

communication

project management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

CMS

CRM

A/B testing tools

Job description

Performix is seeking a CX Lead for the North America Digital Customer Experience (NAM DCX) team in Franklin, TN. You will translate regional digital strategy into high-impact experiences driving engagement and business outcomes.

Partner with the Director of NAM DCX and global Digital teams to design seamless, data-informed journeys across web, eCommerce, and digital tools, balancing operational excellence with experience innovation. Travel may be required.