Digital Content & Web Experience Manager

Wentworth Institute of Higher Education; Boston (MA); Hybrid; USD 68,000 - 113,000; Full time

Job summary

Wentworth Institute of Technology in Boston seeks a Manager, Digital Content & Web Production to drive the university's digital presence. You will manage content on the Drupal CMS, oversee content calendars, write SEO-friendly copy, and ensure pages load smoothly across devices.

You will coordinate with stakeholders campus-wide, guide the external full-stack agency, and contribute to the upcoming web refresh while maintaining brand standards and WCAG accessibility.

Qualifications

• Experience: 5-7 years in web production, digital project management, or content strategy.
• Ability to write compelling copy tailored to specific audiences and campaign goals.
• Strong layout sense and an understanding of modern digital design principles.
• CMS Expertise: Drupal preferred, WordPress, HubSpot, or similar enterprise-grade CMS.
• Technical Proficiency: HTML and CSS.
• Project Management: Manage complex workflows using Jira or HubSpot.
• SEO & Analytics: Proficiency with GA4, Google Search Console, and SEO platforms.

Responsibilities

• Daily Production & Deployment: act as the hands-on Drupal CMS expert, manage content calendars, write copy, build page layouts, ensure error-free deployment.
• Collaborative Management: partner with campus stakeholders to manage content requests and features.
• Strategic Writing: draft SEO-friendly copy for main site and subsites to improve user and search engine visibility.
• Design & Layout: ensure mobile responsiveness and visual impact, contribute to web refresh and brand consistency.
• Campaign Collaboration: work with marketing to enhance campaigns across platforms.
• Quality Assurance: ensure updates meet brand standards, accessibility, and performance.
• Site Performance: use Siteimprove and other tools to identify issues and coordinate resolutions.

Skills

Drupal CMS

SEO

HTML & CSS

Project management

Jira or HubSpot

GA4

Tools

WordPress

HubSpot

GA4

Job description

Wentworth Institute of Technology in Boston seeks a Manager, Digital Content & Web Production to drive the university's digital presence. You will manage content on the Drupal CMS, oversee content calendars, write SEO-friendly copy, and ensure pages load smoothly across devices.

You will coordinate with stakeholders campus-wide, guide the external full-stack agency, and contribute to the upcoming web refresh while maintaining brand standards and WCAG accessibility.