Web Content & Digital Media Manager - Higher Ed

Lehman College; New York (NY); On-site; USD 71,129 - 96,233; Full time

Benefits offered by this job

Health plans

Retirement benefits

Tuition waivers

Generous paid time off

Job summary

Lehman College is seeking a Web Content Manager to oversee lehman.edu and third-party sites, blending creative design with technical execution. The role includes optimizing content, SEO, ADA compliance, and coordinating with IT and various campus teams.

Reporting to the Director of Communications and Marketing, you will develop and customize the Terminal 4 CMS, ensure brand alignment, and lead efforts to improve web engagement and accessibility for diverse user groups in a dynamic university

Qualifications

• Bachelor’s degree in digital marketing, journalism or communications and six years of experience in developing web content, preferably for higher education
• Ability to organize and present information on the web in ways intuitive to end users
• Excellent writing and editing skills
• Adept at using tags, categories, SEO keywords, AEO, and other metadata to maximize reach and relevance of content
• Familiarity with web accessibility standards for written and visual content and application of styles
• Experience in using data analytics and user testing to guide decision making and revisions
• Understanding of SEO and AEO tactics, both content and technical, and their impact

Responsibilities

• Develop and customize web content management tool (Terminal 4) to streamline internal processes
• Design and create engaging web pages that present information clearly
• Implement and enforce SEO best practices for content creators across the site
• Be responsible for content optimization and organic search ranking
• Establish and maintain internal processes and protocols for versioning, security and ADA compliance
• Work with faculty and staff to ensure brand and style guideline alignment
• Coordinate with IT and external vendors; liaise with cross-functional teams to improve processes
• Collaborate with media relations, writers, design, social marketing and multimedia teams

Skills

Web content management

SEO

Google Analytics

CMS

ADA compliance

Content optimization

Team collaboration

Education

Bachelor’s degree in digital marketing, journalism or communications

Tools

Terminal 4

Adobe Photoshop

Job description

Lehman College is seeking a Web Content Manager to oversee lehman.edu and third-party sites, blending creative design with technical execution. The role includes optimizing content, SEO, ADA compliance, and coordinating with IT and various campus teams.

Reporting to the Director of Communications and Marketing, you will develop and customize the Terminal 4 CMS, ensure brand alignment, and lead efforts to improve web engagement and accessibility for diverse user groups in a dynamic university