Manager, Digital Content & Web Production

Wentworth Institute of Technology; Boston (MA); Hybrid; USD 90,000 - 113,000; Full time

Benefits offered by this job

Competitive compensation package

Hybrid work model

Accessibility support provided

Job summary

The Wentworth Institute of Technology is seeking a Manager for Digital Content & Web Production to enhance their digital presence. The role includes managing website content, improving SEO, and leading a team in a hybrid work environment.

Applicants should have a background in web production or digital project management with advanced skills in Drupal and excellent writing capabilities. The position offers a salary range of $90,000 to $113,000 based on experience.

Qualifications

• 5-7 years in web production, digital project management, or content strategy.
• Strong writing skills to produce compelling copy for specific audiences.
• Excellent layout skills and understanding of digital design principles.
• Advanced knowledge of Drupal, WordPress, HubSpot, or similar CMS.
• Proficient in HTML and CSS.
• Experience managing workflows using tools like Jira.
• Proficiency with SEO platforms such as SEMrush, Moz, or SE Ranking.

Responsibilities

• Act as the expert for the Drupal CMS and manage content calendars.
• Oversee web requests, prioritizing tasks based on business impact.
• Apply best practices for on-page SEO and monitor site health.
• Collaborate with stakeholders to manage content and feature requests.

Skills

Web production

Digital project management

Content strategy

Strong writing skills

Layout skills

HTML

CSS

Google Search Console

GA4

SEO platforms

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Drupal

WordPress

HubSpot

Jira

Google Tag Manager

Job description

Job Description Summary of the Role

Reporting to the Assistant Vice President of Marketing & Communications, the Manager, Digital Content & Web Production is a driver of Wentworth’s digital presence, ensuring our website has engaging content, enhanced SEO, and a seamless user experience. The person in this role will act as the project manager for the website team, turning marketing goals into digital reality. In addition to daily operations, this individual will be involved in a website refresh and serve as a critical link between Wentworth and our design and development agency.

Key Responsibilities

1. 
   Content Production & CMS Management
   
   
   
   • Act as the hands‑on expert for the Drupal CMS, managing content calendars, writing copy, building page layouts, and ensuring error‑free deployment.
   
   
   • Partner with stakeholders across campus departments to proactively manage content and feature request queues.
   
   
   • Draft and edit SEO‑tested copy for the main site and subsites, optimizing for users, search engines, and agentic search.
   
   
   • Apply layout and digital design principles to ensure mobile responsiveness and visual impact.
   
   
   • Contribute to the upcoming web refresh, ensuring new components meet modern UX/UI standards and brand consistency.
   
   
   • Collaborate with the Sr. Marketing Manager to enhance digital marketing campaigns.
   
   
   • Ensure all updates meet brand standards, mobile responsiveness, UX best practices, and WCAG accessibility compliance.
   
   
   • Use Siteimprove and other reporting tools to identify performance issues, coordinating with the full‑stack agency and front‑end developer for resolutions.
   
   
   
   


2. 
   Project & Team Coordination
   
   
   
   • Oversee the intake of web requests from the broader university, prioritizing tasks based on business impact and technical urgency.
   
   
   • Provide guidance and training to university stakeholders on what is possible within our current web architecture.
   
   
   • Serve as the daily point of contact for the external full‑stack agency and collaborate internally with the front‑end developer.
   
   
   
   


3. 
   Performance & Optimization
   
   
   
   • Apply best practices for on‑page SEO and Answer Engine Optimization (AEO), including meta‑tags, schema, and keyword placement.
   
   
   • Monitor and share regular reports on site health, traffic trends, and user behavior using GA4 and other tracking tools.
   
   
   • Identify and resolve technical issues such as broken links or slow‑loading assets to maintain a premium user experience.
   
   
   
   

Required Qualifications

• 5-7 years in web production, digital project management, or content strategy.


• Strong writing skills to produce compelling copy for specific audiences and campaign goals.


• Excellent layout skills and an understanding of modern digital design principles.


• Advanced knowledge of Drupal (preferred), WordPress, HubSpot, or similar enterprise‑grade CMS.


• Proficient in HTML and CSS.


• Experience managing complex workflows using tools such as Jira or HubSpot.


• Proficiency with Google Search Console, GA4, Google Tag Manager, and SEO platforms such as SEMrush, Moz, or SE Ranking.


• Excellent attention to detail and ability to communicate technical concepts to non‑technical colleagues with clarity and patience.

Preferred Qualifications

• Familiarity with higher‑education marketing and stakeholder management.


• Formal training or certification in Web/Digital Accessibility.


• Experience with Figma, Adobe XD, or Sketch to collaborate with designers during the web refresh.

Work Environment

This is a hybrid position with two days per week in the office aligned with the team. This position does not sponsor H‑1B visas. The job grade is Grade 9, with a salary range of $90,000 to $113,000.

Compensation and Benefits

Wentworth Institute of Technology offers a competitive compensation package and benefits. Please visit https://wit.edu/careers/work-wentworth for details.

Inclusive Excellence and Accessibility

All applicants have the right to accessibility support and accommodations. To request accessibility support or accommodations, contact the Executive Director of Equity and Compliance, Catlin Wells, at [e-mail].

E‑Verify: Wentworth participates in E‑Verify to confirm eligibility to work in the United States.