Digital Content Strategy Lead

Jobtailor; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a senior content strategist to map and evolve customer journeys, align content across personas, segments and stages, and govern taxonomy, metadata and publishing workflows for scalable digital experiences.

You will partner with analytics, UX, digital product and engineering teams to translate business objectives into content roadmaps, measure performance, and continuously optimize to improve engagement and conversions.

Qualifications

• Extensive experience in content strategy, digital experience, customer journey design, digital marketing or a closely related discipline, including senior manager or director level.
• Translate business objectives and customer insight into content strategy, journey frameworks, roadmap priorities and measurable digital outcomes.
• Strong understanding of content governance, taxonomy, metadata, findability, SEO/AEO, experimentation and personalization within complex digital ecosystems.
• Experience partnering with analytics, customer intelligence, UX, web, product, IT and business stakeholders in a matrixed, cross-functional environment.
• Strong strategic thinking, communication and stakeholder management skills, with ability to influence across functions and levels of the organization.
• Demonstrated experience using performance data, journey analytics and customer research to drive prioritization, optimization and continuous improvement.
• Highly organized and comfortable leading through ambiguity, with a bias for action and the ability to manage multiple priorities in a fast-paced global environment.
• Experience in B2B technology, semiconductors or similarly complex solution-based industries.
• Experience shaping digital product or platform roadmaps in partnership with web, product management or engineering teams.
• Familiarity with marketing automation, CRM, analytics and experimentation platforms.

Responsibilities

• Map and evolve customer journeys by persona, segment and stage to improve engagement and outcomes.
• Define enterprise content strategy across the customer journey with scalable frameworks.
• Establish content architecture and governance including taxonomy, metadata and publishing workflows.
• Align stakeholders across lines to drive a connected, insight-led experience.
• Partner with web, UX, digital product and technology teams for roadmap requirements.
• Use behavioral data and insights to identify content gaps and optimization opportunities.
• Define personalization strategy for owned digital experiences.
• Define success metrics and reporting for journey performance and content effectiveness.
• Lead with a customer-centered mindset and influence cross-functional teams.

Education

Master’s degree in marketing

Master’s degree in communications

Master’s degree in business

Master’s degree in digital experience

Master’s degree in information architecture

Extensive experience in content strategy

Digital experience and customer journey design

Senior management or director level experience

Strong strategic thinking

Stakeholder management

Cross-functional collaboration

Job description

• Map and evolve customer journeys by persona, segment and stage, identifying the content, experience and conversion needs required to improve engagement and business outcomes.
• Define the enterprise content strategy across the customer journey, translating business line priorities into content requirements, experience principles and scalable execution frameworks.
• Establish content architecture and governance, including taxonomy, metadata, findability standards, editorial frameworks and publishing workflows that improve consistency and reuse.
• Align stakeholders across business lines, campaign teams, sales, digital channel owners and analytics partners to drive a connected, insight-led customer experience.
• Partner with web, UX, digital product and technology teams to define requirements and priorities for the digital experience roadmap, including intelligent and agentic experiences.
• Serve as the strategic partner to the Customer Intelligence team, using behavioral data, research and performance insights to identify journey friction, content gaps and optimization opportunities.
• Define the AEO, experimentation and personalization strategy for owned digital experiences, ensuring content is discoverable, measurable and continuously optimized.
• Define success metrics and reporting frameworks for journey performance, content effectiveness and digital experience improvements, and use those insights to inform future roadmap decisions.
• Lead with a strategic, customer-centered mindset while influencing cross-functional teams in a matrixed environment and championing modern content and digital best practices.

Requirements

• Extensive experience in content strategy, digital experience, customer journey design, digital marketing or a closely related discipline, including experience operating at senior manager or director level.
• Proven ability to translate business objectives and customer insight into content strategy, journey frameworks, roadmap priorities and measurable digital outcomes.
• Strong understanding of content governance, taxonomy, metadata, findability, SEO/AEO, experimentation and personalization within complex digital ecosystems.
• Experience partnering with analytics, customer intelligence, UX, web, product, IT and business stakeholders in a matrixed, cross-functional environment.
• Strong strategic thinking, communication and stakeholder management skills, with the ability to influence across functions and levels of the organization.
• Demonstrated experience using performance data, journey analytics and customer research to drive prioritization, optimization and continuous improvement.
• Highly organized and comfortable leading through ambiguity, with a bias for action and the ability to manage multiple priorities in a fast-paced global environment.
• Master’s degree in marketing, communications, business, digital experience, information architecture or a related field.
• Experience in B2B technology, semiconductors or similarly complex solution-based industries.
• Experience shaping digital product or platform roadmaps in partnership with web, product management or engineering teams.
• Familiarity with marketing automation, CRM, analytics and experimentation platforms.

Hard Skills

• content strategy
• customer journey design
• digital marketing
• content governance
• taxonomy
• metadata
• SEO
• AEO
• experimentation
• personalization

Soft Skills

• strategic thinking
• communication
• stakeholder management
• influencing
• organizational skills
• leadership
• bias for action
• ability to manage multiple priorities
• customer-centered mindset
• cross-functional collaboration

Certifications & Qualifications

• Master’s degree in marketing
• Master’s degree in communications
• Master’s degree in business
• Master’s degree in digital experience
• Master’s degree in information architecture