Website and Digital Experience Manager

Jobtailor; Richmond (VA); On-site; USD 120,000 - 170,000; Full time

Job summary

Jobtailor is seeking a senior leader to own the strategy, governance, and ongoing evolution of its corporate website. You will balance audience needs, business priorities, regulatory considerations, and brand integrity while developing the site roadmap and setting standards.

The role requires guiding cross-functional teams, managing external partners, and driving digital experiences for B2B, B2C, and industry members with a focus on accessibility, analytics, and compliance.

Qualifications

• Seven+ years of experience managing enterprise or high-traffic websites.
• Experience aligning governance with business priorities and regulatory requirements.
• Experience leading cross-functional teams and managing external vendors.
• Working knowledge of HTML/CSS and web analytics.

Responsibilities

• Lead website strategy, governance, and continuous evolution of the digital platform.
• Develop and manage the website roadmap and prioritize enhancements.
• Oversee external partners and ensure performance, security, accessibility, and compliance.
• Translate business needs into prioritised features and releases.

Skills

Website strategy

User experience

Project management

Stakeholder engagement

Governance

Analytics

Education

Bachelor's degree in Computer Science

Bachelor's degree in Information Technology

Bachelor's degree in Marketing

Tools

Content Management Systems

HTML

CSS

Web analytics tools

Job description

• Lead the strategy, governance, and continuous evolution of the company website
• Establish standards, processes, and partner relationships for a unified, trusted, high-performing digital platform
• Own website strategy and governance while balancing audience needs, business priorities, regulatory considerations, and brand integrity
• Develop and manage the website roadmap
• Tailor digital experiences for B2B, B2C, and industry member audiences
• Define processes for content updates, site changes, feature prioritization, and releases
• Lead audience segmentation and digital experience strategy using UX best practices, analytics, testing, and stakeholder feedback
• Manage external web and creative partners, including scope, priorities, timelines, quality, and governance
• Oversee site performance, risk, and quality management across reliability, security, compliance, accessibility, analytics, and AI-enabled monitoring
• Serve as the primary web lead for internal stakeholders and translate business needs into priorities
• Partner with paid media or demand generation teams

Requirements

• Seven+ years of experience managing enterprise or high-traffic websites, with increasing responsibility for governance and cross-functional leadership
• Experience serving multiple audiences or stakeholder groups within a single digital ecosystem
• Strong experience managing external vendors or agencies providing web development services
• Strong knowledge of user experience, web standards, analytics, performance optimization, and content management systems
• Ability to lead through influence, establish governance, and align stakeholders in complex environments
• Experience developing roadmaps, managing backlogs, and prioritizing enhancements
• Working knowledge of HTML/CSS and web analytics tools
• Experience in regulated, membership-based, or multi-line-of-business organizations
• Experience partnering with paid media or demand generation teams
• Knowledge of accessibility standards, including WCAG, and digital compliance frameworks
• Strong project management skills
• Strong verbal and written communication skills
• Bachelor's degree in computer science, information technology, marketing, or a related field preferred

Core Competencies

Demonstrates expertise in website strategy, governance, and digital experience management, with a strong focus on user experience, analytics, and compliance. Proven ability to lead cross-functional teams and manage external partners to deliver high-performing digital platforms.

Highest-signal resume keywords

• Website Strategy Management
• User Experience Optimization
• Project Management
• Stakeholder Engagement
• Digital Compliance Knowledge

ATS Optimization Keywords

Hard Skills

• HTML
• CSS
• Web Analytics
• Content Management Systems
• Performance Optimization
• Roadmap Development
• Audience Segmentation
• Governance Establishment
• Digital Experience Strategy
• Accessibility Standards

Soft Skills

• Verbal Communication
• Written Communication
• Influential Leadership
• Cross-Functional Collaboration
• Vendor Management

Certifications & Qualifications

• Bachelor's Degree in Computer Science
• Bachelor's Degree in Information Technology
• Bachelor's Degree in Marketing

Industry Keywords

• B2B
• B2C
• Digital Ecosystem
• Membership-Based Organizations
• Regulatory Compliance