Content Strategist (Remote)

Placements24; United States; A distancia; USD 33.000 - 54.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote

Flexible schedule

Healthcare benefits

Professional development

Generous paid time off

Access to analytics tools

Descripción de la vacante

Placements24 is seeking a Content Strategist for a fully remote role, linked to Paarl but allowing work from anywhere in South Africa. You will define and execute a content strategy that aligns with the brand and resonates with the target audience, overseeing content creation across website, blog, social, and email.

The ideal candidate has 5–7 years of experience in content strategy or digital copywriting, exceptional writing/editing skills, strong SEO knowledge, CMS experience, and proficiency

Formación

• Bachelor's degree in Communications, Journalism, Marketing, English, or related field.
• 5–7 years of experience in content strategy, content marketing, or digital copywriting.
• Proven track record of developing and executing successful content strategies that drive engagement and conversions.

Responsabilidades

• Develop and implement a comprehensive content strategy aligned with business and marketing goals.
• Plan, create, and manage engaging content across multiple digital channels, including website, blog, social media, and email.
• Conduct audience research and market analysis to inform content creation and strategy.
• Develop content calendars, ensuring timely and consistent delivery of high-quality content.
• Optimize content for search engines (SEO) to improve visibility and organic traffic.
• Collaborate with designers, marketers, and other stakeholders to ensure content accuracy and brand consistency.
• Analyze content performance metrics, identify trends, and provide actionable insights for improvement.
• Manage the content lifecycle, including content audits, updates, and archiving.
• Stay abreast of industry trends, best practices, and emerging content formats.
• Oversee freelance writers and content creators as needed.

Conocimientos

Content strategy

SEO

Writing & editing

Analytics

Remote collaboration

Educación

Bachelor's degree in Communications, Journalism, Marketing, English, or related field

Herramientas

Google Analytics

CMS

Descripción del empleo

About the Role Our client is seeking an accomplished and creative Content Strategist to join their growing team, offering a fully remote working arrangement. This role, while notionally linked to Paarl, Western Cape, allows the successful candidate to work from anywhere within South Africa. You will be instrumental in defining and executing a compelling content strategy that aligns with our client's brand objectives and resonates with their target audience. This involves developing content plans, overseeing content creation across various platforms, and ensuring content quality and consistency. The ideal candidate possesses a deep understanding of content marketing, SEO principles, audience engagement, and performance analytics. We are looking for a strategic thinker with exceptional writing and editing skills, and a proven ability to manage content projects effectively in a remote environment. Join an innovative company that values a remote-first culture and prioritizes impactful digital communication.

Key Responsibilities

• Develop and implement a comprehensive content strategy aligned with business and marketing goals.
• Plan, create, and manage engaging content across multiple digital channels, including website, blog, social media, and email.
• Conduct audience research and market analysis to inform content creation and strategy.
• Develop content calendars, ensuring timely and consistent delivery of high-quality content.
• Optimize content for search engines (SEO) to improve visibility and organic traffic.
• Collaborate with designers, marketers, and other stakeholders to ensure content accuracy and brand consistency.
• Analyze content performance metrics, identify trends, and provide actionable insights for improvement.
• Manage the content lifecycle, including content audits, updates, and archiving.
• Stay abreast of industry trends, best practices, and emerging content formats.
• Oversee freelance writers and content creators as needed.

Requirements

• Bachelor's degree in Communications, Journalism, Marketing, English, or a related field.
• Minimum of 5-7 years of experience in content strategy, content marketing, or digital copywriting.
• Proven track record of developing and executing successful content strategies that drive engagement and conversions.
• Excellent writing, editing, and proofreading skills with a strong command of English.
• Deep understanding of SEO, content management systems (CMS), and digital marketing principles.
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Ability to work independently and collaboratively in a fully remote team environment.
• Proficiency in content planning and creation tools.
• Creative mindset with a data-driven approach to content development.

Benefits

• Competitive salary commensurate with experience and skills.
• Fully remote position offering maximum flexibility and work-life balance.
• Opportunity to shape the content landscape for a growing organization.
• Comprehensive healthcare benefits package.
• Professional development opportunities, including training and conference attendance.
• Generous paid time off and holiday allowance.
• Access to the latest content creation and analytics tools.
• A supportive and collaborative virtual work culture.