Web Content Editor

McKinley Marketing Partners; Falls Church (VA); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a detail-oriented Digital Content Manager to lead their content strategy. This role involves creating and managing high-quality content across digital platforms while ensuring alignment with broader marketing campaigns. The ideal candidate will have a strong background in writing, editing, and SEO, with the ability to analyze data to enhance user engagement. Join a dynamic team in the healthcare sector and make a significant impact by optimizing digital content strategies and collaborating with cross-functional teams to achieve business goals.

Qualifications

• 5-7 years of experience in writing and editing for digital platforms.
• Proven experience in managing web content and SEO best practices.

Responsibilities

• Create and manage high-quality content for digital platforms.
• Analyze web traffic to refine content strategies and enhance user experience.

Skills

Writing and Editing

Content Management

SEO

Data Analysis

Organizational Skills

Education

B.A. in Journalism

B.A. in English

B.A. in Communications

Tools

Content Management Systems

Web Analytics Tools

Job description

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from McKinley Marketing Partners

Senior Manager of Talent Solutions @ McKinley Marketing Partners, a 24 Seven Company | a senior creative and marketing recruiter

Our client in healthcare is looking for a Digital Content Manager with a strong background in writing and editing for web platforms, content management systems, and integrating print and digital marketing campaigns. The ideal candidate is a detail-oriented, strategic thinker with expertise in web architecture, usability principles, and search engine optimization (SEO).

Key Responsibilities:

• Content Strategy & Development: Create, edit, and manage high-quality content for digital platforms, ensuring consistency in tone, style, and branding.
• Web Content Management: Oversee and maintain website content using content management systems, ensuring optimal usability and functionality.
• Marketing & Communications Integration: Align web content strategies with broader marketing and communications campaigns across print and digital channels.
• SEO & Digital Optimization: Implement best practices for website architecture, usability, and search engine optimization (SEO) to improve online visibility.
• Data-Driven Decision-Making: Analyze web traffic and user engagement metrics to refine content strategies and enhance user experience.
• Stakeholder Collaboration: Work cross-functionally with marketing, design, and IT teams to optimize digital content and ensure alignment with business goals.

Minimum Qualifications:

• Experience: 5-7 years of experience in writing and editing for the web, content management, and integrating digital and print communications.
• Education: B.A. degree, preferably in Journalism, English, Communications, or a related field.
• Editorial & Digital Expertise: Proven experience as an editor/writer in a fast-paced, goal-oriented communications environment across print and digital platforms.
• Technical Skills: Strong writing and editing skills, with the ability to quickly learn and adapt to new technologies.
• Organizational Abilities: Strong organizational skills, attention to detail, and ability to manage multiple projects effectively.

Preferred Qualifications:

• Web & Digital Marketing Expertise: Experience with site architecture, usability design, search engine optimization (SEO), pay-per-click (PPC) campaigns, and digital advertising strategies.
• Database & Analytics Skills: Experience working with relational databases, usability and visual design, SEO, PPC campaigns, and web analytics tools.
• Design & Multimedia Abilities: Ability to work with graphics and multimedia content to enhance digital engagement.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Writing/Editing, Project Management, and Marketing

Industries

Hospitals and Health Care and Marketing Services