Digital Content Specialist

Advocate Health; United States; Remote; USD 41,000 - 63,000; Full time

Benefits offered by this job

Nice colleagues

Job summary

Advocate Health is seeking a Digital Content Specialist to craft high-quality content across multiple channels, working remotely with a collaborative content team. The role emphasizes storytelling, SEO/AEO optimization, and maintaining a consistent brand voice across 30+ websites and campaigns.

Required: a Bachelor’s degree in Marketing or PR and 2 years of digital content experience in marketing, journalism, or communications. Occasional travel may be required.

Qualifications

• Bachelor's degree required in marketing or related field.
• 2 years of experience in digital marketing, digital copywriting, journalism, or public affairs preferred.
• Experience producing high-quality content for multiple platforms and channels in a fast-paced environment.

Responsibilities

• Serve as digital content expert in collaboration with the Digital Experience team.
• Research, interview, write and edit content optimized for SEO, AI search, and user experience for 30+ websites and digital channels.
• Implement the enterprise-wide health and wellness content strategy.
• Create and edit content to support messaging maps, content calendars, and division initiatives.
• Ensure all content is on-brand, with consistent style, tone, and channel optimization.
• Maintain knowledge of content channels and standards across the division.
• Assist with large website migrations, auditing and optimizing content, and editing webpages in CMS.

Skills

SEO

AEO

Digital platforms

Interviewing

Written communication

Organizational skills

Storytelling

Education

Bachelor's Degree in Marketing or related field

Bachelor's Degree in Public Relations or related field

Job description

The Digital Content Strategy team at Advocate Health is hiring. This is a writing-intensive position, is fully remote and comes with the perk of some of the nicest colleagues you'll ever meet! Open through Oct. 20. $30.70-$46.05/hr.

Posted by: Christine Coolick, Digital Content Marketing and Strategic Communications Leader, Advocate Health

The Digital Content Specialist is responsible for writing high-quality content that tells the health system's story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for all channels. Partners closely with the division's Digital Experience team, serving as a digital content expert.

Schedule Details/Additional Information:

Fully Remote Role from these states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.

Due to complex requirements, remote work is NOT permitted for short or long periods in: CA, CO, CT, HI, MA, MD, MN, NJ, NY, OR, RI, VT, WA and working Internationally (this includes working while on vacation).

No relocation, No Sponsorship or transfer of visa for this position now or in the future.

Occasional travel for team meetings.

Major Responsibilities:

• Serve as digital content expert while partnering closely with the Digital Experience team
• Research, conduct interviews, write and edit content that's optimized for organic and AI search (SEO and AEO) and user experience for organization's 30+ websites, email marketing and other digital platforms including blog posts
• Implement the enterprise-wide health and wellness content strategy
• Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division
• Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
• Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs
• Assist with large website migrations, including auditing and optimizing existing content and creating new content
• Edit webpages in content management system

Education Required:

• Bachelor's Degree in Marketing or related field, or
• Bachelor's Degree in Public Relations or related field.

Experience Required:

Typically requires 2 years of experience preferably in Digital Marketing, Digital Copywriting, Journalism or Public Affairs, Public Relations and Communications. Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred.

Knowledge, Skills and Abilities Required:

• Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
• Proven experience producing high-quality website content in a fast-paced environment
• Strong written and oral communications
• Strong organizational skills
• Storytelling capabilities