Digital Content Specialist

Collegiate Mobile; Bellevue (WA); On-site; USD 65,000 - 82,000; Full time

Job summary

Collegiate Mobile is seeking a high-velocity Digital Content Specialist to lead voice across acquisition and retention funnels, crafting scroll-stopping social ad copy, high-converting landing pages, and engaging email sequences that drive immediate action.

You will turn features into visceral benefits, write concise copy that converts on contact, and optimize content using real-time performance data. This role blends creative writing with CRO, AI workflows, and cross-team collaboration.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• 2–5 years of professional DTC experience.
• Portfolio showing performance-driven emails, landing pages and direct-response social copy.
• Strong understanding of funnel metrics (CTR, CPA, Conversion Rate).
• Ability to iterate copy quickly under tight deadlines.

Responsibilities

• Develop behavioral email sequences (welcome, abandoned cart, onboarding, win-backs).
• Write high-open-rate subject lines, preview text, and body copy for CTR.
• Create direct-response ad copy for Meta, Instagram, Search and Display campaigns.
• Craft high-converting landing page content and PDPs; optimize checkout messaging.
• Collaborate with growth marketers, designers and product teams; apply AI workflows to scale messaging.

Skills

Copywriting

Email marketing

Direct response

Landing pages

Analytics interpretation

Education

Bachelor’s degree in Marketing/Communications/English

Tools

Customer.io

Meta Ads Manager

Looker/Tableau

CMS

Figma

Job description

We are seeking a high-velocity, conversion-obsessed Digital Content Specialist to join Collegiate Mobile. We don't do passive branding or broad corporate fluff, we build high-converting, challenger-brand direct-to-consumer (DTC) experiences.

In this role, you will be the voice across our customer acquisition and retention funnels. You will craft scroll-stopping social ad creative, high-converting landing page copy, and high-engagement behavioral email sequences that drive immediate action. If you know how to turn features into visceral customer benefits, write short-form copy that converts on first contact, and optimize content using real-time performance data, this is your arena.

What You’ll Do

1. Lifecycle & Email Marketing

• Develop behavioral email sequences (welcome series, abandoned cart/checkout, onboarding drips, win-backs, and promotional blasts) focused on subscriber acquisition and retention.
• Write high-open-rate subject lines, preview text, and body copy optimized for click-through rates (CTR).

2. Paid & Organic Social Content | Campaigns | Strategy

• Concept and write direct-response ad copy for Meta, Instagram, Search, and Display campaigns tailored to specific target audiences (e.g., students, subprime/credit rebuilders, faculty, alumni and fans).
• Deliver hook-driven scripts for short-form video ads, UGC-style creative, and social assets that stop the scroll.
• Write storyboards for video shoots translating creative briefs into shot‑by‑shot narratives, on‑screen copy, and VO direction for Meta and other social video placements.
• Write radio scripts for brand and direct‑response audio campaigns, adapting core messaging and hooks to a scriptless‑visual, audio‑first format.

4. Direct-Response Web & CRO Content Strategy

• Craft high-converting landing page content, product detail pages (PDPs), checkout messaging, and UX micro‑copy that eliminates friction and maximizes conversion rates (CRO).
• Write benefit‑driven headline options and direct calls‑to‑action (CTAs) for continuous A/B testing across multiple brand landing pages and user flows.

5. Direct-to-Consumer Strategy & AI Workflows

• Collaborate closely with growth marketers, designers, and product teams to translate performance data into scrappy creative iterations.
• Utilize modern AI tools and digital workflows to rapidly scale messaging variations across diverse customer segments without losing brand voice or compliance integrity.

Qualifications & Requirements

• Education: Bachelor’s degree in Marketing, Communications, English, or a related field.
• Experience: 2 to 5 years of professional experience in the Direct-to-Consumer (DTC) space.
• Digital Retail Focus: Proven background writing for digital retail, e‑commerce platforms, or subscription‑based models.
• Portfolio: A portfolio demonstrating performance-driven work across emails, landing pages, and direct‑response social media ad copy.
• Conversion Mindset: Deep understanding of digital marketing mechanics, funnel metrics (CTR, CPA, Conversion Rate), and consumer psychology.
• Execution & Agility: Ability to thrive in a fast‑paced environment, iterate rapidly based on data, and execute clean copy under tight deadlines.

Preferred Capabilities

• Experience in subscription models, telecommunications, or consumer fintech/credit products.
• Familiarity with leverage points in email platforms and CMS environments.
• Hands‑on experience integrating AI tools into copywriting and creative brainstorming workflows.
• Working knowledge of Customer.io (or comparable ESP), Meta Ads Manager/Pixel & CAPI, and Figma.
• Comfort reading performance dashboards (Looker, Tableau, or similar) to inform copy decisions.
• Experience writing for affinity‑based or community-driven audiences (university, athletics, alumni networks, or similar closed communities)

Target Base Salary Range: $65,000 – $82,000 / year