Conversion-Centric DTC Content Specialist

Collegiate Mobile

Bellevue (WA)

On-site

USD 65,000 - 82,000

Full time

9 days ago

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Job summary

Collegiate Mobile is seeking a high-velocity Digital Content Specialist to lead voice across acquisition and retention funnels, crafting scroll-stopping social ad copy, high-converting landing pages, and engaging email sequences that drive immediate action.

You will turn features into visceral benefits, write concise copy that converts on contact, and optimize content using real-time performance data. This role blends creative writing with CRO, AI workflows, and cross-team collaboration.

Qualifications

Bachelor’s degree in Marketing, Communications, English, or a related field.
2–5 years of professional DTC experience.
Portfolio showing performance-driven emails, landing pages and direct-response social copy.
Strong understanding of funnel metrics (CTR, CPA, Conversion Rate).
Ability to iterate copy quickly under tight deadlines.

Responsibilities

Develop behavioral email sequences (welcome, abandoned cart, onboarding, win-backs).
Write high-open-rate subject lines, preview text, and body copy for CTR.
Create direct-response ad copy for Meta, Instagram, Search and Display campaigns.
Craft high-converting landing page content and PDPs; optimize checkout messaging.
Collaborate with growth marketers, designers and product teams; apply AI workflows to scale messaging.