Digital Content Marketing Specialist

Booster; Burlington (MA); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Stock options

Health benefits

Flexible working hours

Job summary

Booster in Burlington, Massachusetts is seeking a Digital Content Manager to lead content marketing initiatives aimed at driving traffic and increasing customer retention. The role requires 3-5 years of experience in content creation, strong project management skills, and familiarity with SEO and digital channels. Candidates should have a Bachelor's degree in a relevant field. The position offers a salary between $70k to $80k annually, along with stock options.

Qualifications

• BA/BS or equivalent working experience required.
• 3-5 years of experience in multichannel content creation.
• Ability to analyze and present performance metrics.

Responsibilities

• Drive content marketing initiatives to enhance engagement.
• Collaborate to deliver content marketing strategies.
• Manage editorial calendars and workflows.

Skills

Content creation

SEO understanding

Project management

Audience development

Social media expertise

Education

Bachelor’s degree in English, Journalism, or related field

Tools

WordPress

Google Analytics

Adobe Creative Suite

Job description

Job Description

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
• This role requires a brand publisher mindset: create valuable content our audience is looking for and then to optimize the path to conversion
• Editorial requirements include understanding customer segmentation and specific needs, basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
• Editorial calendar and organization workflows must be developed and managed.
• Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the best practices of the main social media channels, which content and approaches work on each and why
• Measurement and optimization of the program will be required on a regular and ongoing basis
• Management of all creative resources including designers, writers, and other agency personnel
• Integration of content programs with brand campaigns to drive brand to demand.
• Executive presentations on the program approaches and results will be required.

Requirements

• BA/BS or equivalent working experience
• Experience creating content for the web and growing a social audience
• Editorial mindset that seeks to understand what audiences consume and who to create it
• Ability to analyze and present content and social performance
• Experience with WordPress, Google analytics, Slideshare, and the top social channels
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

Success Criteria

The DCM is measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects into the enterprise through the consistent development and deployment of content to each persona group.

• Positive brand recognition and consistency across chosen published channels.
• An increase in defined customer engagement metrics (measured by users taking the desired action…i.e. conversions, subscription, purchase, etc.)
• Website and social media traffic growth.
• Conversion metrics definition and growth
• Social media positive sentiment metrics
• Customer feedback and survey data
• Increases in key search engine keyword rankings
• A decrease in sales/buying cycles
• Clearly defining content distribution during particular stages of the buying cycle (lead nurturing)
• Identifying up-sell and cross-sell opportunities through content analysis and deploying content assets for higher conversion rates.

Primary criteria for success are customer and employee affinity. Success is measured around lifetime customer value, customer satisfaction, and employee advocacy.

Experience and Education Required

• Bachelor’s degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus.
• 3-5 years of experience as a high potential specialist in multichannel content creation (publishing, journalism, etc.).
• Experience with creating compelling messages for different target demographics
• Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.)
• Audience development and subscription strategies experience a plus

Compensation

• $70-80k/ annum
• Plus stock options in line with industry standards