Growth Copywriter & Conversion Strategist

The Wealthy Practitioner; United States; On-site; USD 80,000 - 85,000; Full time

Job summary

The Wealthy Practitioner is seeking a talented copywriter to create messaging that drives leads and revenue across marketing channels. You'll collaborate with a performance-driven team, developing ad angles, landing pages, and campaigns to enhance conversions.

Ideal candidates have 3+ years of experience in direct-response copywriting and a deep understanding of Meta advertising and customer psychology. Opportunities for hybrid or remote work are available.

Qualifications

• 3+ years of direct-response copywriting experience.
• Strong understanding of Meta advertising and performance marketing.
• Experience writing ads, landing pages, emails, and funnels.

Responsibilities

• Develop ad angles, offers, landing pages, and email campaigns.
• Analyze sales calls to identify customer objections.
• Build messaging frameworks and improve funnel conversion rates.

Skills

Direct-response copywriting

Meta advertising

Customer psychology

Campaign development

AI utilization

Attention to detail

Job description

This is not a 'write blogs and captions' role.

This is the person responsible for creating the messaging that drives leads, appointments, clients, and revenue across every stage of our marketing funnel.

You own the message.

You’ll work directly inside a performance-driven marketing team helping develop ad angles, offers, landing pages, email campaigns, webinar funnels, sales pages, and conversion-focused marketing assets.

We don’t care how many words you write.

We care about how many people take action because of them.

The right person is obsessed with psychology, positioning, direct response marketing, offers, customer research, and understanding what makes people buy.

If you spend your free time studying great ads, saving landing pages, analyzing funnels, watching Hormozi videos, and dissecting why campaigns work, keep reading.

IF YOU WORKED HERE LAST WEEK

Our Performance Marketer identified a winning audience but results had started to plateau.

You reviewed the campaign, developed three new ad angles, rewrote the hooks, created fresh ad copy variations, and recommended new messaging frameworks for testing.

The next round of campaigns launched stronger because the messaging improved.

A webinar campaign was launching Thursday.

By Monday, the registration page was complete, email sequences were written, SMS reminders were loaded, and follow-up nurture campaigns were ready to go.

The customer journey felt seamless because one person owned the messaging.

You reviewed sales call recordings and discovered prospects consistently hesitated around the same objection.

By the end of the week, that objection had been addressed across ads, landing pages, emails, and future campaign messaging.

Conversion rates improved because customer feedback wasn’t ignored.

A new offer was being developed.

Before a single asset was created, you built the positioning, key messaging pillars, value proposition, objections, proof points, hooks, and campaign angles.

The entire team moved faster because the foundation was already built.

That’s the standard.

WHAT YOU’LL OWN

• Meta ad copy
• Landing pages
• Nurture sequences
• Launch campaigns
• SMS campaigns
• Offer messaging
• Develop campaign angles and hooks
• Create messaging frameworks
• Improve funnel conversion rates
• Conduct customer research
• Analyze sales calls and customer feedback
• Identify objections, buying triggers, and decision drivers
• Build messaging systems that improve conversion across the funnel

Paid Media Support

• Collaborate with the Performance Marketing Manager
• Develop ad concepts and testing angles
• Generate creative messaging ideas
• Analyze ad performance and identify optimization opportunities
• Create copy variations for testing and scale
• Use AI to accelerate research, ideation, drafting, testing, and optimization
• Document winning messaging frameworks and campaign learnings
• Stay current on direct response, paid acquisition, and conversion trends
• Continuously improve the effectiveness of our marketing

WHO YOU ARE

• 3+ years of direct-response copywriting experience
• Strong understanding of Meta advertising and performance marketing
• Experience writing ads, landing pages, emails, and funnels
• You understand offers, positioning, customer psychology, and conversion
• You’ve written copy that generated measurable business results
• You can create campaign angles, not just write copy
• You understand how paid traffic and messaging work together
• AI-fluent and constantly experimenting with ways to improve output and effectiveness
• Highly organized with strong attention to detail
• Comfortable working in a fast-moving environment with high standards

BONUS POINTS

• You’ve worked in coaching, consulting, health, wellness, education, or information businesses
• You’re obsessed with direct-response marketing
• You follow Acquisition.com, Hormozi, Agora, Clickfunnels, or other performance-driven marketing organizations
• You’ve studied great sales letters, VSLs, funnels, and offer creation frameworks
• You save ads because they’re good, not because they’re pretty

WHAT SUCCESS LOOKS LIKE

Within 90 days:

• Paid campaigns launch with stronger messaging and more creative testing angles
• Conversion rates improve across landing pages and funnels
• Messaging becomes more consistent across all channels
• Customer research becomes a competitive advantage
• The marketing team moves faster because messaging is no longer the bottleneck

COMPENSATION

$80,000-$85,000

Location

• Hybrid preferred / Remote for the right candidate!