Digital Content & Social Media Coordinator - Flexible Hours

Sinclair Broadcast Group; Northern (KY); Hybrid; USD 32,000 - 37,000; Full time

Benefits offered by this job

Retirement plan

Quarterly bonuses

Health insurance

Dental and vision plans

Paid vacation and holidays

Job summary

Sinclair Broadcast Group seeks a Coordinator of Digital Content to join our Regional Content teams. You will support your stations in social publishing, content development, and performance reporting, blending creative instincts with data-driven decisions.

You will monitor social channels, prepare performance reports, and contribute to strategic content plans to grow audience and engagement across platforms, including YouTube, Facebook, Instagram, Twitter, and TikTok.

Qualifications

• 2-3 years of experience in social media strategy and content creation for a media organization or brand (direct newsroom experience highly preferred)
• Experience using editing tools such as Photoshop, Adobe Premiere, etc.
• Exceptional knowledge of YouTube, Facebook, Instagram, Twitter, and TikTok

Responsibilities

• Monitor assigned stations' social handles to ensure adherence to publishing recommendations in terms of copy, cadence, and creative
• Prepare recurring content performance reports and work with your team to synthesize data to formulate strategic content plans to grow each station's audience and engagement
• Create and distribute recurring competitive content reports with the goal of putting our stations at the forefront of digital innovation
• Track social media trends and contribute content recommendations to your team for potential execution by the stations
• Create low-lift content for distribution across all social platforms as needed
• Post trending content across station social media platforms as needed
• Troubleshoot issues stations experience within the Sinclair digital ecosystem and with all social platforms
• Any other duties as assigned pertaining to social/digital content

Skills

Social media strategy

Content creation

Analytics reporting

Data interpretation

Tools

Photoshop

Adobe Premiere

Job description

Sinclair Broadcast Group seeks a Coordinator of Digital Content to join our Regional Content teams. You will support your stations in social publishing, content development, and performance reporting, blending creative instincts with data-driven decisions.

You will monitor social channels, prepare performance reports, and contribute to strategic content plans to grow audience and engagement across platforms, including YouTube, Facebook, Instagram, Twitter, and TikTok.