Multiplatform News Content Lead

Sinclair Broadcast Group; Asheville (NC); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Sinclair Broadcast Group is seeking an Assistant Content Manager to drive real-time content strategy across broadcast, digital, and social platforms. You will coordinate between the assignment desk, producers, reporters, and digital teams, ensuring timely, consistent storytelling and brand-aligned messaging.

The role emphasizes quick, editorial decisions in breaking news environments, leveraging analytics to optimize reach and engagement across channels, and expanding the life of high-performing

Qualifications

• Strong editorial judgment and understanding of news values.
• Demonstrated experience with multiplatform content production.
• Proven ability to make quick, effective decisions in high-pressure and breaking news environments.
• Deep understanding of digital platforms, social media, and audience engagement strategies.
• Experience using analytics tools to guide content decisions.
• Excellent communication and leadership skills, with the ability to coordinate across multiple teams.
• Strong organizational skills and ability to manage multiple priorities simultaneously.

Responsibilities

• Oversee daily content strategy and execution across all platforms, including broadcast, digital, and social.
• Lead multiplatform storytelling by ensuring content is created and adapted intentionally for each platform.
• Serve as the central point of coordination between the assignment desk, producers, reporters, and digital teams.
• Make real-time editorial decisions on story placement, prioritization, publishing, and distribution.
• Manage and coordinate breaking news coverage across platforms, including alerts, streaming, and on-air integration.
• Ensure editorial consistency in messaging, tone, and brand voice across all content channels.
• Monitor audience analytics and apply insights to inform editorial decisions and optimize content performance.
• Identify opportunities to extend the life and reach of high-performing content.
• Coordinate newsroom workflows to reduce duplication of effort and improve operational efficiency.
• Support a continuous publishing model, ensuring timely and consistent content updates.
• Collaborate with newsroom leadership to align content strategy with organizational goals and initiatives.

Skills

Editorial judgment

Multiplatform production

Real-time decision making

Digital & social media

Audience analytics

Leadership & coordination

Brand voice & messaging

Tools

Analytics platforms

Job description

The Assistant Content Manager plays a critical role in breaking down newsroom silos, driving real-time content strategy, and ensuring consistent, high-quality storytelling that maximizes audience reach and engagement.

Key Responsibilities

• Oversee daily content strategy and execution across all platforms, including broadcast, digital, and social
• Lead multiplatform storytelling by ensuring content is created and adapted intentionally for each platform
• Serve as the central point of coordination between the assignment desk, producers, reporters, and digital teams
• Make real-time editorial decisions on story placement, prioritization, publishing, and distribution
• Manage and coordinate breaking news coverage across platforms, including alerts, streaming, and on-air integration
• Ensure editorial consistency in messaging, tone, and brand voice across all content channels
• Monitor audience analytics and apply insights to inform editorial decisions and optimize content performance
• Identify opportunities to extend the life and reach of high-performing content
• Coordinate newsroom workflows to reduce duplication of effort and improve operational efficiency
• Support a continuous publishing model, ensuring timely and consistent content updates
• Collaborate with newsroom leadership to align content strategy with organizational goals and initiatives

Qualifications

• Strong editorial judgment and understanding of news values
• Demonstrated experience with multiplatform content production
• Proven ability to make quick, effective decisions in high-pressure and breaking news environments
• Deep understanding of digital platforms, social media, and audience engagement strategies
• Experience using analytics tools to guide content decisions
• Excellent communication and leadership skills, with the ability to coordinate across multiple teams
• Strong organizational skills and ability to manage multiple priorities simultaneously

Preferred Qualifications

• Experience in a leadership or supervisory newsroom role
• Background in integrated or converged newsroom environments

Success in This Role Looks Like

• Seamless coordination of content across all platforms
• Faster, more effective breaking news coverage
• Increased audience engagement and content reach
• Strong editorial consistency and brand alignment
• Improved newsroom efficiency and collaboration

EEO AND INCLUSIVITY:

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found atwww.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.