Digital Content Coordinator

LOCAL 12, WKRC-TV; Cockeysville (MD); On-site; USD 30,000 - 36,000; Full time

Benefits offered by this job

Retirement plan

Bonuses

Health, dental & vision insurance

Paid vacation and holidays

Job summary

Sinclair Broadcast Group is seeking a Coordinator of Digital Content to support Regional Content teams. You will help with creative development, content creation, digital publishing, and content performance reporting across multiple platforms.

The role involves monitoring social handles, creating performance reports, and contributing data-driven content recommendations to grow audience engagement. Flexible hours and on-call work may be required.

Qualifications

• 2–3 years of experience in social media strategy and content creation for a media organization or brand.
• Experience using editing tools such as Photoshop and Adobe Premiere.
• Exceptional knowledge of platforms including YouTube, Facebook, Instagram, Twitter, and TikTok.
• Experience creating performance reports using social media analytics platforms and translating data into actionable plans.
• Curious mindset with ability to spot trends in social media and create engaging content.
• Highly motivated, organized, and digitally driven.
• Comfortable with ambiguity and changing team dynamics.
• Availability for late-night, early-morning, weekend, and holiday work as needed.
• Flexible hours, including on-call responsibilities.

Responsibilities

• Monitor station social handles to ensure publishing guidelines are followed.
• Prepare recurring performance reports and develop content plans to grow audiences and engagement.
• Create and distribute competitive content reports to position stations at the forefront of digital innovation.
• Track social media trends and contribute content recommendations to the team.
• Create low-lift content for distribution across all social platforms.
• Post trending content across station social platforms as needed.
• Troubleshoot issues within the Sinclair digital ecosystem and social platforms.
• Perform other duties related to social/digital content.

Skills

Social media strategy

Content creation

Analytics & reporting

Editing tools

Tools

Photoshop

Adobe Premiere

Job description

At Sinclair Broadcast Group, our mission is to connect people with content everywhere – and a core part of this mission involves social media. To help fulfill this mission, we’re seeking a sharp and highly motivated Coordinator of Digital Content to join our growing Regional Content teams. Success in this role requires an equally creative and analytical brain as you will be supporting your team in a variety of functions from creative development to content creation to digital publishing to content performance reporting.

Responsibilities Include, But Are Not Limited To

• Monitor assigned stations social handles to ensure adherence to publishing recommendations in terms of copy, cadence, and creative
• Prepare recurring content performance reports, and work with your team to synthesize the data to formulate strategic content plans aimed at growing each station’s audience and increasing engagement
• Create and distribute recurring competitive content reports with the goal of putting our stations at the forefront of digital innovation
• Track social media trends, and actively contribute content recommendations to your team for potential execution by the stations
• Create low-lift content for distribution across all social platforms as needed.
• Post trending content across station social media platforms as needed.
• Troubleshoot any and all issues stations experience within the Sinclair digital ecosystem and with all social platforms.
• Any other duties as assigned pertaining to social/digital content.

Minimum Qualifications

• 2-3 years of experience in social media strategy and content creation for a media organization or brand (direct newsroom experience highly preferred)
• Experience using editing tools such as (Photoshop, Adobe Premiere, etc.)
• Exceptional knowledge of all aspects of social media platforms including YouTube, Facebook, Instagram, Twitter, and TikTok
• Experience creating performance reports using social media analytics platforms (i.e. Sprout/Hootsuite, Google Analytics, etc.), and ability to articulately translate that data into actionable plans
• Must have a highly curious mind, possess the ability to spot trends in social media, and the skills to create engaging digital content
• Must be highly motivated, extremely organized, and come to the position with a digital-first mindset
• Must be comfortable with ambiguity and change that may come about as our team evolves over time
• Late-night, early-morning, weekend, and holiday work may occur depending on the news cycle
• Flexible hours, including on-call responsibilities.

The hourly compensation range for this role is $22.79.00 to $26.78. In addition, this role may be eligible for a discretionary quarterly which would be awarded based on individual and company performance. Final compensation for this role will be determined by various factors such as a candidate’s relevantwork experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts,15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

Eeo And Inclusivity

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About The Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.