Multiplatform News Content Strategist

Sinclair Broadcast Group; Asheville (NC); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Great benefits

Open-door policy

Upward mobility

Competitive team culture

Job summary

Sinclair Broadcast Group is seeking an Assistant Content Manager to drive real-time content strategy across broadcast, digital, and social platforms. You will coordinate between the assignment desk, producers, reporters, and digital teams to ensure timely, high-quality storytelling.

You will make rapid editorial decisions, guide content prioritization, and optimize reach using analytics insights, while maintaining editorial consistency and brand voice across channels.

Qualifications

• Strong editorial judgment and understanding of news values.
• Demonstrated experience with multiplatform content production.
• Proven ability to make quick, effective decisions in high-pressure and breaking news environments.
• Deep understanding of digital platforms, social media, and audience engagement strategies.
• Experience using analytics tools to guide content decisions.
• Excellent communication and leadership skills, with the ability to coordinate across multiple teams.
• Strong organizational skills and ability to manage multiple priorities simultaneously.

Responsibilities

• Oversee daily content strategy and execution across all platforms, including broadcast, digital, and social.
• Lead multiplatform storytelling by ensuring content is created and adapted intentionally for each platform.
• Serve as the central point of coordination between the assignment desk, producers, reporters, and digital teams.
• Make real-time editorial decisions on story placement, prioritization, publishing, and distribution.
• Manage and coordinate breaking news coverage across platforms, including alerts, streaming, and on-air integration.
• Ensure editorial consistency in messaging, tone, and brand voice across all content channels.
• Monitor audience analytics and apply insights to inform editorial decisions and optimize content performance.
• Identify opportunities to extend the life and reach of high-performing content.
• Coordinate newsroom workflows to reduce duplication of effort and improve operational efficiency.
• Support a continuous publishing model, ensuring timely and consistent content updates.
• Collaborate with newsroom leadership to align content strategy with organizational goals and initiatives.

Skills

Editorial judgment

Multiplatform storytelling

Decision making under pressure

Digital analytics understanding

Communication and leadership

Storytelling alignment

Tools

Analytics tools

Job description

Sinclair Broadcast Group is seeking an Assistant Content Manager to drive real-time content strategy across broadcast, digital, and social platforms. You will coordinate between the assignment desk, producers, reporters, and digital teams to ensure timely, high-quality storytelling.

You will make rapid editorial decisions, guide content prioritization, and optimize reach using analytics insights, while maintaining editorial consistency and brand voice across channels.