Digital Content Producer: SEO-Driven Content & Campaigns

Carolina-Biological; Burlington (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Carolina Biological in Burlington, NC seeks a Digital Content Producer to lead creation, adaptation, and optimization of web content, product pages, emails, and campaigns across the digital customer journey.

You will apply SEO, accessibility, and mobile-first practices, manage CMS content, collaborate with designers and marketers, and drive projects from brief to completion while maintaining brand voice.

Qualifications

• Demonstrated ability to create and optimize content for web, ecommerce, emails, and campaigns.
• Experience translating technical or scientific information into clear content.
• Familiarity with CMS publishing workflows and content management.
• Ability to balance technical accuracy with engaging storytelling and brand voice.

Responsibilities

• Write, edit, and update content across websites, product pages, landing pages, emails, campaigns, and other digital channels.
• Develop product descriptions and customer-focused content with clear benefits and storytelling.
• Adapt core messaging for multiple channels while preserving brand standards.
• Lead content development for launches, promotions, and campaigns, including print collateral when needed.
• Collaborate with designers, merchandisers, marketers, and other stakeholders throughout projects.

Skills

Content creation

Copywriting

UX copy

SEO

Content strategy

Education

Bachelor's degree in English, journalism, communications, marketing, or related field

Background in scientific field

Tools

CMS

Job description

Carolina Biological in Burlington, NC seeks a Digital Content Producer to lead creation, adaptation, and optimization of web content, product pages, emails, and campaigns across the digital customer journey.

You will apply SEO, accessibility, and mobile-first practices, manage CMS content, collaborate with designers and marketers, and drive projects from brief to completion while maintaining brand voice.