Digital Content Lead — Multi-Platform, CTV & AI Strategy

Gray Local Media, Inc; Shreveport (LA); On-site; USD 60,000 - 90,000; Full time

Job summary

KSLA News 12 in Shreveport, LA is seeking a forward‑thinking Digital Content Manager to lead our growing digital operation, oversee content across KSLA multimedia platforms, and drive audience engagement. This role focuses on SEO, compelling storytelling, and growing CTV/streaming performance.

The ideal candidate is a strong writer and communicator who thrives in a fast-paced newsroom, collaborates with reporters and marketing, and mentors a team of digital creators while ensuring timely,

Qualifications

• Minimum 3 years creating content for broadcast, digital, and social platforms.
• Solid knowledge of SEO best practices and social media strategy.
• Familiar with digital publishing tools and content management systems (CMS).

Responsibilities

• Write and publish breaking and enterprise content across KSLA’s digital and social platforms.
• Lead collection and verification of user-generated content and enterprise storytelling.
• Use analytics to monitor engagement, optimize video and story placement, and expand digital reach.
• Collaborate with reporters and newsroom leaders to plan content for digital channels.

Skills

SEO

Social media

CMS

Education

Bachelor's degree in Journalism/Communications

Tools

HTML

Canva

Adobe Creative Suite

ENPS

Job description

KSLA News 12 in Shreveport, LA is seeking a forward‑thinking Digital Content Manager to lead our growing digital operation, oversee content across KSLA multimedia platforms, and drive audience engagement. This role focuses on SEO, compelling storytelling, and growing CTV/streaming performance.

The ideal candidate is a strong writer and communicator who thrives in a fast-paced newsroom, collaborates with reporters and marketing, and mentors a team of digital creators while ensuring timely,