Digital Content Lead: CTV, SEO & AI Strategy

Gray Media; Sioux Falls (SD); On-site; USD 70,000 - 110,000; Full time

Job summary

Gray Media seeks a forward-thinking Digital Content Manager in Sioux Falls to lead cross-platform content, oversee a newsroom digital team, and drive CTV and streaming growth. The ideal candidate excels in writing for digital, SEO, and analytics, with strong leadership and collaboration skills.

The role requires staying ahead of AI trends, coordinating with marketing, and ensuring timely publication across broadcast, digital, and social channels.

Qualifications

• Experience developing, creating, and executing content for broadcast, digital, and social is required.
• Knowledge of SEO best practices and social media strategies.
• Familiarity with CMS and digital publishing tools.
• BS/BA in Journalism/Communications or equivalent background preferred.
• Ability to identify and integrate emerging AI technologies.

Responsibilities

• Write and publish news, weather, and sports coverage across digital platforms.
• Oversee digital content producers and ensure timely publication.
• Collaborate with reporters and newsroom leaders on digital content plans.
• Monitor analytics to optimize engagement and platform performance.
• Lead strategies to grow CTV and streaming content and audience.

Skills

SEO best practices

CMS knowledge

AI technologies

Editorial leadership

Content strategy

Social media

Education

BS/BA in Journalism/Communications

Tools

Adobe Creative Suite

Canva

ENPS

Job description

Gray Media seeks a forward-thinking Digital Content Manager in Sioux Falls to lead cross-platform content, oversee a newsroom digital team, and drive CTV and streaming growth. The ideal candidate excels in writing for digital, SEO, and analytics, with strong leadership and collaboration skills.

The role requires staying ahead of AI trends, coordinating with marketing, and ensuring timely publication across broadcast, digital, and social channels.