DIGITAL CONTENT MANAGER - KSLA

Gray Television, Inc.; Shreveport (LA); On-site; USD 55,000 - 75,000; Full time

Job summary

Gray Television, Inc. is seeking a Digital Content Manager in Shreveport, Louisiana. The successful candidate will oversee content creation across various digital platforms and drive audience engagement through effective strategies, including SEO and social media. Applicants must have a minimum of 3 years of relevant experience, a Bachelor's degree in Journalism or Communications, and familiarity with digital tools. This full-time position offers opportunities for flexible scheduling to meet the station's needs.

Qualifications

• Minimum 3 years of experience developing content for digital and social platforms.
• Demonstrated ability to evaluate and integrate emerging AI technologies.
• Knowledge of SEO best practices and social media strategy.

Responsibilities

• Write and publish breaking and enterprise coverage across digital platforms.
• Use analytics to monitor engagement and optimize content.
• Lead a team of digital content creators and prioritize coverage.

Skills

Content creation

SEO best practices

Social media strategy

Digital publishing tools

Analytics

Education

BS/BA in Journalism/Communications

Tools

HTML

Canva

Adobe Creative Suite

ENPS

Job description

Job Summary/Description

KSLA is looking for a forward-thinking, high-energy Digital Content Manager to lead our growing digital operation and oversee the creation and publishing of content across all KSLA multimedia platforms. This role will drive audience engagement and expand CTV/streaming performance, while ensuring the station stays ahead of digital best practices and emerging trends—including SEO and social strategy.

As part of the newsroom leadership team, the Digital Content Manager helps deliver accurate, timely, and compelling content for a diverse audience. The ideal candidate is an exceptional writer and communicator who thrives in a fast-paced, deadline-driven newsroom.

Duties/Responsibilities

• Write and publish breaking and enterprise coverage across KSLA’s digital and various social platforms.
• Lead the collection and verification of user-generated content and produce enterprise/interactive storytelling, including interactive maps, infographics, special online streams, and CTV shows.
• Use analytics to monitor engagement, optimize video and story placement, and increase overall digital consumption.
• Expand CTV adoption and engagement by partnering with news and marketing teams to create and promote exclusive CTV content on platforms such as Roku, Amazon Fire TV, and Apple TV.
• Increase social referrals by developing engaging, shareable content that drives users back to KSLA’s owned and operated platforms.
• Track algorithm changes on platforms such as Facebook, Instagram, and TikTok and adjust posting strategies as needed.
• Lead KSLA’s responsible AI strategy by developing ethical AI-use guidelines, evaluating and improving AI tools for content and engagement with human oversight, and staying current on AI trends to enhance content delivery, all in compliance with our company AI policy.
• Work with the digital team and other newsroom leaders to build and execute content plans, including regular reviews of successes and opportunities using digital analytics tools.
• Lead and coach a team of digital content creators, ensuring they are trained, supported, and meeting goals.
• Collaborate closely with reporters, producers, and newsroom staff to identify breaking news, trends, and features for digital distribution.
• Manage content flow by prioritizing coverage and monitoring all digital channels to ensure timely, accurate publication.
• Coordinate with marketing and promotions to align digital strategy with station-wide initiatives.

Qualifications/Requirements

• Minimum 3 years of experience developing, creating, and executing content for broadcast, digital, and social platforms.
• Knowledge of SEO best practices and social media strategy.
• Familiarity with digital publishing tools and content management systems (CMS).
• BS/BA in Journalism/Communications or equivalent experience.
• Demonstrated ability to evaluate and integrate emerging AI technologies, including AI’s role in SEO optimization.

Preferred

• HTML, Canva, Adobe Creative Suite experience, and ENPS knowledge.
• Must be available for flexible scheduling, including mornings, afternoons, evenings, late nights, holidays, weekends, and additional hours as coverage demands.

Equal Employment Opportunity

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media is a drug-free company.