Digital Content Lead: Growth, SEO & CTV Strategy

Gray Television, Inc.; Shreveport (LA); On-site; USD 55,000 - 75,000; Full time

Job summary

Gray Television, Inc. is seeking a Digital Content Manager in Shreveport, Louisiana. The successful candidate will oversee content creation across various digital platforms and drive audience engagement through effective strategies, including SEO and social media. Applicants must have a minimum of 3 years of relevant experience, a Bachelor's degree in Journalism or Communications, and familiarity with digital tools. This full-time position offers opportunities for flexible scheduling to meet the station's needs.

Qualifications

• Minimum 3 years of experience developing content for digital and social platforms.
• Demonstrated ability to evaluate and integrate emerging AI technologies.
• Knowledge of SEO best practices and social media strategy.

Responsibilities

• Write and publish breaking and enterprise coverage across digital platforms.
• Use analytics to monitor engagement and optimize content.
• Lead a team of digital content creators and prioritize coverage.

Skills

Content creation

SEO best practices

Social media strategy

Digital publishing tools

Analytics

Education

BS/BA in Journalism/Communications

Tools

HTML

Canva

Adobe Creative Suite

ENPS

Job description

Gray Television, Inc. is seeking a Digital Content Manager in Shreveport, Louisiana. The successful candidate will oversee content creation across various digital platforms and drive audience engagement through effective strategies, including SEO and social media. Applicants must have a minimum of 3 years of relevant experience, a Bachelor's degree in Journalism or Communications, and familiarity with digital tools. This full-time position offers opportunities for flexible scheduling to meet the station's needs.