DIGITAL CONTENT MANAGER - KSLA

Gray Local Media, Inc; Shreveport (LA); On-site; USD 60,000 - 90,000; Full time

Job summary

KSLA News 12 in Shreveport, LA is seeking a forward‑thinking Digital Content Manager to lead our growing digital operation, oversee content across KSLA multimedia platforms, and drive audience engagement. This role focuses on SEO, compelling storytelling, and growing CTV/streaming performance.

The ideal candidate is a strong writer and communicator who thrives in a fast-paced newsroom, collaborates with reporters and marketing, and mentors a team of digital creators while ensuring timely,

Qualifications

• Minimum 3 years creating content for broadcast, digital, and social platforms.
• Solid knowledge of SEO best practices and social media strategy.
• Familiar with digital publishing tools and content management systems (CMS).

Responsibilities

• Write and publish breaking and enterprise content across KSLA’s digital and social platforms.
• Lead collection and verification of user-generated content and enterprise storytelling.
• Use analytics to monitor engagement, optimize video and story placement, and expand digital reach.
• Collaborate with reporters and newsroom leaders to plan content for digital channels.

Skills

SEO

Social media

CMS

Education

Bachelor's degree in Journalism/Communications

Tools

HTML

Canva

Adobe Creative Suite

ENPS

Job description

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KSLA

KSLA News 12 is the aggressive, National Edward R. Murrow award-winning CBS affiliate serving the region known as the ArkLaTex. The station is the market’s leader in timely and accurate reporting of breaking news, investigative journalism, award-winning storytelling, and First Alert Weather. KSLA News 12 serves its community on all on-air, digital, and mobile platforms, embracing the innovation of the industry. In the center of the ArkLaTex is the Shreveport/Bossier City metroplex, where the best of Louisiana, Texas, and Arkansas culture is combined to create a vibrant and comfortable lifestyle.

Job Summary/Description:

KSLA is looking for a forward-thinking, high-energy Digital Content Manager to lead our growing digital operation and oversee the creation and publishing of content across all KSLA multimedia platforms. This role will drive audience engagement and expand CTV/streaming performance, while ensuring the station stays ahead of digital best practices and emerging trends—including SEO and social strategy.

As part of the newsroom leadership team, the Digital Content Manager helps deliver accurate, timely, and compelling content for a diverse audience. The ideal candidate is an exceptional writer and communicator who thrives in a fast-paced, deadline-driven newsroom.

Duties/Responsibilities include, but are not limited to:

• Write and publish breaking and enterprise coverage across KSLA’s digital and various social platforms.
• Lead the collection and verification of user-generated content and produce enterprise/interactive storytelling, including interactive maps, infographics, special online streams, and CTV shows.
• Use analytics to monitor engagement, optimize video and story placement, and increase overall digital consumption.
• Expand CTV adoption and engagement by partnering with news and marketing teams to create and promote exclusive CTV content on platforms such as Roku, Amazon Fire TV, and Apple TV.
• Increase social referrals by developing engaging, shareable content that drives users back to KSLA’s owned and operated platforms.
• Track algorithm changes on platforms such as Facebook, Instagram, and TikTok and adjust posting strategies as needed.
• Lead KSLA’s responsible AI strategyby developing ethical AI-use guidelines, evaluating and improving AI tools for content and engagement with human oversight, and staying current on AI trends to enhance content delivery, all in compliance with our company AI policy.
• Work with the digital team and other newsroom leaders to build and execute content plans, including regular reviews of successes and opportunities using digital analytics tools.
• Lead and coach a team of digital content creators, ensuring they are trained, supported, and meeting goals.
• Collaborate closely with reporters, producers, and newsroom staff to identify breaking news, trends, and features for digital distribution.
• Manage content flow by prioritizing coverage and monitoring all digital channels to ensure timely, accurate publication.
• Coordinate with marketing and promotions to align digital strategy with station-wide initiatives.

Qualifications/Requirements:

• Minimum 3 years of experience developing, creating, and executing content for broadcast, digital, and social platforms.
• Knowledge of SEO best practices and social media strategy.
• Familiarity with digital publishing tools and content management systems (CMS).
• BS/BA in Journalism/Communications or equivalent experience.
• Demonstrated ability to evaluate and integrate emerging AI technologies, including AI’s role in SEO optimization.

Preferred:

• HTML, Canva, Adobe Creative Suite experience, and ENPS knowledge.
• Must be available for flexible scheduling, including mornings, afternoons, evenings, late nights, holidays, weekends, and additional hours as coverage demands.

KSLA-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.