Digital Content Lead: Drive CTV & Social Growth

Gray Local Media, Inc; Sioux Falls (SD); On-site; USD 55,000 - 85,000; Full time

Job summary

Dakota News Now, part of Gray Media, seeks a forward-thinking Digital Content Manager to lead digital efforts across news, weather, and sports. You will manage production, publication, and audience engagement while driving CTV growth and AI-enabled content strategies.

The role requires strong writing, communication, and newsroom collaboration in a fast-paced environment with SEO and social media focus. Sioux Falls, SD-based and multi-platform leadership bildet.

Qualifications

• Experience creating content for broadcast, digital, and social platforms.
• Familiarity with SEO best practices and social media strategies.
• Knowledge of CMS tools and digital publishing workflows.
• BS/BA in Journalism/Communications or equivalent background.

Responsibilities

• Write and publish news, weather, and sports coverage across digital platforms.
• Lead strategies for live and on-demand digital content to grow CTV and streaming.
• Oversee a team of digital content producers and ensure production goals are met.
• Collaborate with reporters and newsroom staff to identify stories for digital.
• Monitor analytics, optimize content, and drive engagement across platforms.

Skills

Content strategy

Digital publishing

SEO

Analytics

AI tools

Education

BS/BA in Journalism/Communications

Tools

CMS

HTML

Canva

Adobe Creative Suite

ENPS

Job description

Dakota News Now, part of Gray Media, seeks a forward-thinking Digital Content Manager to lead digital efforts across news, weather, and sports. You will manage production, publication, and audience engagement while driving CTV growth and AI-enabled content strategies.

The role requires strong writing, communication, and newsroom collaboration in a fast-paced environment with SEO and social media focus. Sioux Falls, SD-based and multi-platform leadership bildet.