DIGITAL CONTENT MANAGER - WVUE

Gray Television, Inc.; New Orleans (LA); On-site; USD 60,000 - 80,000; Full time

Job summary

Gray Television, Inc. is seeking a Digital Content Supervisor in New Orleans, LA, to lead digital content strategies across all platforms. The role demands at least 5 years of content development experience and strong knowledge of SEO and social media strategies. The ideal candidate will possess exceptional writing skills, adapt to fast-paced environments, and effectively manage audience engagement while implementing innovative technologies. This position emphasizes flexibility with working hours and requires collaboration with various newsroom teams.

Qualifications

• At least 5 years of experience developing, creating, and executing content for broadcast, digital, and social.
• Knowledge of SEO best practices and social media strategies.
• Familiarity with digital publishing tools and content management systems (CMS).
• Previous experience with long-form storytelling and investigations.
• Ability to identify, evaluate, and integrate emerging AI technologies.

Responsibilities

• Write and publish news, weather, and sports coverage.
• Develop strategies for live and on-demand digital content.
• Monitor analytics to track engagement and optimize content.
• Lead efforts to increase social referrals and audience engagement.
• Collaborate with digital and newsroom teams on content plans.

Skills

Content development

Social media strategy

SEO best practices

Digital publishing tools

Experience with AI technologies

Education

BS/BA in Journalism/Communications

Tools

HTML

Adobe Creative Suite

Canva

ENPS

Job description

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and/or second‑highest‑rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WVUE FOX 8 in New Orleans is the #1 rated News station in the competitive New Orleans Market. FOX 8 is committed to providing in‑depth investigative stories that affect change, hold the powerful accountable, and shine a light on public corruption. FOX 8 recognizes the responsibility of keeping the viewing public safe and informed about the world around them, delivering all the news, information, and entertainment viewers want and need to know. With this mission in mind, FOX 8 is committed to serving as the Weather Authority for Southeast Louisiana and Southwest Mississippi and continues to lead in the field of investigative journalism. FOX 8 is committed to innovation and continued evolution in the use of existing technology, producing more than 65 hours of news and locally originated programming per week. With a station based in Mid‑City New Orleans, WVUE employees work, live, and play in one of the nation's most vibrant and unique cities.

Job Summary

WVUE is seeking a forward‑thinking, dynamic Digital Content Supervisor to lead and oversee our growing digital efforts, managing the production and publication of content across all FOX 8 multimedia platforms. This role is responsible for overseeing audience engagement and CTV growth while ensuring the station remains at the forefront of emerging digital trends, including SEO and social media strategy. As part of our leadership team, the Digital Content Supervisor will play a key role in ensuring high‑quality, timely, and engaging content is delivered to our diverse audience. The ideal candidate will have exceptional writing skills, strong communication abilities, and thrive in a fast‑paced, deadline‑driven newsroom.

Responsibilities

• Must be able to write and publish news, weather, and sports coverage on all WVUE digital platforms.
• Strong skills in gathering user‑generated content and the creation of enterprise material, including but not limited to interactive data maps, infographics, special online streaming opportunities, and CTV shows.
• Develop strategies for live and on‑demand digital content to expand CTV and streaming efforts.
• Monitor analytics to track engagement, optimize video and story placement, and increase overall digital consumption.
• Drive CTV adoption and engagement by collaborating with news and marketing teams to create and promote exclusive CTV content on platforms like Roku, Amazon Fire TV, and Apple TV.
• Lead efforts to increase social referrals by developing engaging, shareable content that drives users back to WVUE’s owned platforms.
• Monitor algorithm changes on platforms like Facebook, Instagram, and TikTok to adjust posting strategies accordingly.
• Work with newsroom leadership to develop ethical AI usage guidelines in reporting, content automation, and fact‑checking.
• Monitor and integrate AI‑driven tools for content creation, audience engagement, and newsroom automation.
• Stay ahead of AI trends in digital media to explore innovative ways to improve content delivery.
• HTML, Canva, and Adobe Creative Suite experience are preferred, as well as knowledge of ENPS.
• Collaborate with the digital team and other newsroom managers to strategize and implement engaging content plans, including illustrating weekly successes and failures using digital analytics tools.
• Oversee a team of digital content producers and ensure they are trained, supported, and meeting production goals.
• Work closely with reporters, producers, and other newsroom members to identify breaking news stories, trends, and features that can be developed for digital distribution.
• Manage content flow, prioritize stories, and monitor all digital channels to ensure timely publication and coverage.
• Collaborate with marketing and promotions teams to align digital strategies with station‑wide initiatives.
• Maintain schedule for digital team.

Qualifications

• At least 5 years of experience developing, creating, and executing content for broadcast, digital, and social is required.
• Knowledge of SEO best practices and social media strategies.
• Familiarity with digital publishing tools and content management systems (CMS).
• Previous experience with long‑form storytelling and investigations.
• BS/BA in Journalism/Communications or equivalent background.
• Ability to identify, evaluate, and integrate emerging AI technologies.
• Knowledge of AI’s role in SEO optimization.
• Must be willing to work in New Orleans, LA.
• Flexible work hours required, must be willing and able to work a variety of shifts, including but not limited to mornings, afternoons, evenings, late nights, holidays, weekends, and possible overtime hours.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.