Digital Content Lead: AI-Savvy & Multi-Platform Growth

Think Entertainment Jobs; Saginaw (MI); On-site; USD 65,000 - 95,000; Full time

Job summary

Gray Media's WNEM is seeking a forward-thinking, high-energy Digital Content Manager to lead our growing digital operation, overseeing the creation and publishing of content across all WNEM platforms. This role drives audience engagement and expands CTV/streaming performance with a focus on timely, accurate digital storytelling.

The ideal candidate is an exceptional writer and communicator who thrives in a fast-paced newsroom, with 3+ years in broadcast/digital content and strong SEO and CMS

Qualifications

• Minimum 3 years of experience developing, creating, and executing content for broadcast, digital, and social platforms.
• Knowledge of SEO best practices and social media strategy.
• Familiarity with digital publishing tools and CMS.
• BS/BA in Journalism/Communications or equivalent experience.
• Demonstrated ability to evaluate and integrate emerging AI technologies, including AI’s role in SEO optimization.

Responsibilities

• Write and publish content across WNEM’s digital platforms.
• Lead collection and verification of user-generated content and enterprise storytelling.
• Use analytics to monitor engagement and optimize placement.
• Expand CTV adoption and engagement with partners across streaming platforms.
• Increase social referrals and drive traffic to owned platforms.
• Track algorithm changes and adjust posting strategies accordingly.
• Develop and implement responsible AI-use guidelines with human oversight.
• Lead and coach a team of digital content creators to achieve goals.

Skills

SEO

Social strategy

Content creation

Education

BS/BA in Journalism/Communications

Tools

CMS

HTML

Canva

Adobe Creative Suite

ENPS

Job description

Gray Media's WNEM is seeking a forward-thinking, high-energy Digital Content Manager to lead our growing digital operation, overseeing the creation and publishing of content across all WNEM platforms. This role drives audience engagement and expands CTV/streaming performance with a focus on timely, accurate digital storytelling.

The ideal candidate is an exceptional writer and communicator who thrives in a fast-paced newsroom, with 3+ years in broadcast/digital content and strong SEO and CMS