DIGITAL CONTENT MANAGER - WNEM

Think Entertainment Jobs; Saginaw (MI); On-site; USD 65,000 - 95,000; Full time

Job summary

Gray Media's WNEM is seeking a forward-thinking, high-energy Digital Content Manager to lead our growing digital operation, overseeing the creation and publishing of content across all WNEM platforms. This role drives audience engagement and expands CTV/streaming performance with a focus on timely, accurate digital storytelling.

The ideal candidate is an exceptional writer and communicator who thrives in a fast-paced newsroom, with 3+ years in broadcast/digital content and strong SEO and CMS

Qualifications

• Minimum 3 years of experience developing, creating, and executing content for broadcast, digital, and social platforms.
• Knowledge of SEO best practices and social media strategy.
• Familiarity with digital publishing tools and CMS.
• BS/BA in Journalism/Communications or equivalent experience.
• Demonstrated ability to evaluate and integrate emerging AI technologies, including AI’s role in SEO optimization.

Responsibilities

• Write and publish content across WNEM’s digital platforms.
• Lead collection and verification of user-generated content and enterprise storytelling.
• Use analytics to monitor engagement and optimize placement.
• Expand CTV adoption and engagement with partners across streaming platforms.
• Increase social referrals and drive traffic to owned platforms.
• Track algorithm changes and adjust posting strategies accordingly.
• Develop and implement responsible AI-use guidelines with human oversight.
• Lead and coach a team of digital content creators to achieve goals.

Skills

SEO

Social strategy

Content creation

Education

BS/BA in Journalism/Communications

Tools

CMS

HTML

Canva

Adobe Creative Suite

ENPS

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WNEM

At WNEM, it is our job and inherent desire to be the best local television station in the Mid- Michigan market and the #1 digital platform across the state, region, and the country. We are committed to the highest standards of excellence in our local news, entertainment, information, and public service programming. We have the top-rated news station plus broadcast website. We are a Midsize market with opportunity to grow. We are a self-starting team driven for success with unique selling opportunities for a creative seller. Essential to that effort is a foundation of honesty and integrity — qualities which help us earn and build trust with our viewers, co-workers, and business partners.

Job Summary/Description

WNEM is looking for a forward-thinking, high-energy Digital Content Manager to lead our growing digital operation and oversee the creation and publishing of content across all WNEM multimedia platforms. This role will drive audience engagement and expand CTV/streaming performance, while ensuring the station stays ahead of digital best practices and emerging trends—including SEO and social strategy.

As part of the newsroom leadership team, the Digital Content Manager helps deliver accurate, timely, and compelling content for a diverse audience. The ideal candidate is an exceptional writer and communicator who thrives in a fast-paced, deadline-driven newsroom.

Duties/Responsibilities

• Write and publish breaking and enterprise coverage across WNEM’s digital and various social platforms.
• Lead the collection and verification of user-generated content and produce enterprise/interactive storytelling, including interactive maps, infographics, special online streams, and CTV shows.
• Use analytics to monitor engagement, optimize video and story placement, and increase overall digital consumption.
• Expand CTV adoption and engagement by partnering with news and marketing teams to create and promote exclusive CTV content on platforms such as Roku, Amazon Fire TV, and Apple TV.
• Increase social referrals by developing engaging, shareable content that drives users back to WNEM’s owned and operated platforms.
• Track algorithm changes on platforms such as Facebook, Instagram, and TikTok and adjust posting strategies as needed.
• Lead WNEM’s responsible AI strategyby developing ethical AI-use guidelines, evaluating and improving AI tools for content and engagement with human oversight, and staying current on AI trends to enhance content delivery, all in compliance with our company AI policy.
• Work with the digital team and other newsroom leaders to build and execute content plans, including regular reviews of successes and opportunities using digital analytics tools.
• Lead and coach a team of digital content creators, ensuring they are trained, supported, and meeting goals.
• Collaborate closely with reporters, producers, and newsroom staff to identify breaking news, trends, and features for digital distribution.
• Manage content flow by prioritizing coverage and monitoring all digital channels to ensure timely, accurate publication.
• Coordinate with marketing and promotions to align digital strategy with station-wide initiatives.

Qualifications/Requirements

• Minimum 3 years of experience developing, creating, and executing content for broadcast, digital, and social platforms.
• Knowledge of SEO best practices and social media strategy.
• Familiarity with digital publishing tools and content management systems (CMS).
• BS/BA in Journalism/Communications or equivalent experience.
• Demonstrated ability to evaluate and integrate emerging AI technologies, including AI’s role in SEO optimization.

Preferred

• HTML, Canva, Adobe Creative Suite experience, and ENPS knowledge.
• Must be available for flexible scheduling, including mornings, afternoons, evenings, late nights, holidays, weekends, and additional hours as coverage demands.

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

WNEM-TV/Gray Media is a drug-free company