Digital Content Lead — News & CTV Strategy

GRAY MEDIA; Saginaw (MI); On-site; USD 70,000 - 95,000; Full time

Job summary

WNEM is seeking a forward-thinking, high-energy Digital Content Manager to lead our growing digital operation and oversee the creation and publishing of content across all WNEM multimedia platforms. This role will drive audience engagement and expand CTV/streaming performance, while applying SEO and social strategy to stay ahead of industry trends.

As part of the newsroom leadership team, you will deliver timely, compelling content and manage a team of digital content creators, collaborating

Qualifications

• Minimum 3 years of experience developing, creating, and executing content for broadcast, digital, and social platforms.
• Knowledge of SEO best practices and social media strategy.
• Familiarity with digital publishing tools and content management systems (CMS).
• BS/BA in Journalism/Communications or equivalent experience.
• Demonstrated ability to evaluate and integrate emerging AI technologies, including AI's role in SEO optimization.

Responsibilities

• Write and publish breaking and enterprise coverage across WNEM's digital and social platforms.
• Lead the collection and verification of user-generated content and produce enterprise/interactive storytelling.
• Use analytics to monitor engagement, optimize video and story placement, and increase overall digital consumption.
• Expand CTV adoption and engagement by partnering with news and marketing teams to create and promote exclusive CTV content on platforms such as Roku, Amazon Fire TV, and Apple TV.
• Increase social referrals by developing engaging, shareable content that drives users back to WNEM's owned and operated platforms.
• Track algorithm changes on platforms such as Facebook, Instagram, and TikTok and adjust posting strategies as needed.
• Lead WNEM's responsible AI strategyby developing ethical AI-use guidelines, evaluating and improving AI tools for content and engagement with human oversight, and staying current on AI trends to enhance content delivery, all in compliance with our company AI policy.
• Work with the digital team and other newsroom leaders to build and execute content plans, including regular reviews of successes and opportunities using digital analytics tools.
• Lead and coach a team of digital content creators, ensuring they are trained, supported, and meeting goals.
• Collaborate closely with reporters, producers, and newsroom staff to identify breaking news, trends, and features for digital distribution.
• Manage content flow by prioritizing coverage and monitoring all digital channels to ensure timely, accurate publication.
• Coordinate with marketing and promotions to align digital strategy with station-wide initiatives.

Skills

SEO

Social media

CMS

AI technologies

Content strategy

Education

BS/BA in Journalism/Communications

Tools

HTML

Canva

Adobe Creative Suite

ENPS

Job description

WNEM is seeking a forward-thinking, high-energy Digital Content Manager to lead our growing digital operation and oversee the creation and publishing of content across all WNEM multimedia platforms. This role will drive audience engagement and expand CTV/streaming performance, while applying SEO and social strategy to stay ahead of industry trends.

As part of the newsroom leadership team, you will deliver timely, compelling content and manage a team of digital content creators, collaborating