Analyst, Marketing & Technology

American University; Washington (Washington County); Hybrid; USD 59,000 - 73,000; Full time

Job summary

American University in Washington, DC, seeks an Analyst, Marketing & Technology to lead the marketing and promotion of recruitment and career events, maintain a virtual career center, and support a robust tech suite for metrics and outcomes reporting.

The role oversees marketing strategy, social media, website management, and system administration for Handshake and 12Twenty, while supervising student workers and coordinating with the Kogod School of Business to enhance student engagement.

Qualifications

• Bachelor’s degree or equivalent required.
• 3-5 years of relevant experience.
• Master’s degree or higher preferred.
• Experience with marketing communications and social media is essential.
• Proficiency in using CRM systems and tech platforms.

Responsibilities

• Marketing and communications: develop and implement a comprehensive marketing strategy for services.
• Social media management and newsletters to promote opportunities.
• Website management including virtual career center and Canvas sites.
• Systems management: maintain and upgrade technology platforms and subscriptions.
• Supervise student workers and coordinate with teams across AU.

Skills

Marketing strategy

Social media

Communication skills

Computer skills

CRM systems

Education

Bachelor’s degree or equivalent

Master’s degree preferred

Tools

CRM systems

12Twenty

Handshake

Job description

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University

Department:

Kogod School of Business

Time Type:

Full time

Job Type:

Regular

FLSA Status:

Exempt

Work Modality:

Hybrid 01 (On Campus 3-4 Days/Week)

Union:

SEIU Local 500 - Provost & Enrollment Division

This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.

Job Description:

Summary:

The Analyst, Marketing & Technology leads the marketing and promotion of recruitment and career events and career development services.This role also maintains a virtual career center (website), as well as a robust tech suite, and supports metrics and outcomes reporting.

Essential Functions:

1.) Marketing and Communication

• Effectively market services to increase student engagement and access.
• Strategy: Create and implement comprehensive marketing strategy for services. Develop and execute social media strategy including LinkedIn groups related to career pathways with directors, social media interns, and Kogod’s Marketing and Communication Team.
• Social Media: Stay abreast of social media trends, including best practices for determining return on investment. Monitors social media channels and responds to inquiries and comments in a timely manner.
• job Promotion: Promote job, internship, and other employer opportunities including curation and distribution of newsletters.
• Benchmarking: Develop and implement methods to determine marketing communication effectiveness and explore new methods for reaching target audiences. Utilize engagement and usage data and feedback from stakeholders to increase usage of tech platforms.
• Website Management: Manage web presence including Virtual Career Center website and Canvas sites.
• Collateral: Maintain all office collateral, including virtual and print, and ensure messaging and quality are aligned with standards. Maintain and create templates for presentations and external communication.
• Reporting: Manage branding of monthly, quarterly, and annual reports for employers, faculty, staff, and leadership. Contribute to internal communication materials.

2.) Systems Management

• Enhance student and staff usage of technology platforms.
• Systems: Maintains technology systems provided by external vendors (e.g. Quinncia, GoinGlobal, Firsthand/Vault, Handshake, 12Twenty, etc).
• Accounts: Maintain office’s accounts and administrative access to systems (e.g. CareerLeader, Gallup Access, Handshake, 12Twenty etc).
• Subscriptions: Maintain internal documentation of tech platforms and subscriptions, contracts, and renewal dates. Manage office subscriptions to internal office accounts (zoom etc.).
• Training: Train staff on system upgrades, changes, and provide alerts that may disrupt workflows. Coordinate training sessions, workshops, and create SOPs to educate staff members and students in the optimal use of technology platforms.
• Access: Manage student access to relevant platforms and troubleshoot user issues individual or in conjunction with vendors.
• Handshake: Serve as Handshake administrator for Kogod facilitating account access, conducting CRM imports, coordinating with central AUCC staff, trouble-shooting account access, and maintaining relevant documentation and training materials.
• Benchmarking: Stay informed about emerging technologies and recommend updates and changes to improve efficiency and effectiveness. Research new vendors/systems and make recommendations regarding Implementation.

3.) Student Worker Supervision and Other Duties

• Supervise student workers and represent team.
• Supervision: Supervise team of student workers.
• Other duties as assigned: Facilitate special projects, serve on committees, etc. as needed.

Competencies:

• Championing Customer Needs.
• Evaluating and Implementing Ideas.
• Developing Plans.
• Making Accurate Judgments and Decisions.
• Building and Supporting Teams.

Position Type/Expected Hours of Work:

• Full-time.
• 35 hours per week.
• The schedule is 9am - 5pm, Monday - Friday with some evening/weekend hours.

Salary Range:

• $59,000.00 - $73,000.00 annually.

Required Education and Experience:

• Bachelor’s degree or equivalent.
• 3 - 5 years of relevant experience.

Preferred Education and Experience:

• Master’s degree or equivalent.
• 5 - 8 years of relevant experience.

Travel Required:

• Position requires domestic and international travel.

Additional Eligibility Qualifications:

1.) Values and Approach

• Team Orientation: Collaborate effectively and communicate transparently while welcoming diverse viewpoints.
• Quality Focus: Consistently produce accurate and exceptional work in dynamic environment.
• Initiative and Ingenuity: Generate innovative ways to create and implement ideas.
• Continuous Learning: Maintain an optimistic outlook and adaptable approach to work.
• Inclusive Leadership: Inspire and motivate others to meet goals while providing clarity and empathy.

2.) Knowledge, Skills, and Abilities

• Solid marketing strategy, social media, communication and computer skills.
• Excellent interpersonal, team-building, and presentation skills.
• Ability to work independently.
• Ability to participate in multiple team projects.
• Proficiency in using technology platforms such as CRM systems, 12Twenty, Handshake a plus.

Other Duties:

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits

AU offers a competitive benefits package. Click here to learn about American University’s unique benefit options.

Other Details

• Hiring offers for this position are contingent on successful completion of a background check.
• Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.
• Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• American University is an E-Verify employer.

Contact Us

For more information or assistance with the American University careers site, email [e-mail].

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively “Protected Bases”) in its programs and activities.