Digital Communications Coordinator

Thewillowoaksacademy

Omaha (NE)

On-site

USD 48,000 - 54,000

Full time

4 days ago

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Benefits offered by this job

Medical

Dental & Vision

3% Simple IRA match

Paid PTO

11 paid holidays

Planet Fitness membership

Free on-site lunches

Job summary

Stephen Center in Omaha is seeking a Digital Communications Coordinator to lead digital marketing and content strategy, owning content across platforms, analytics, campaigns, email and partnerships.

The role blends strategic thinking with hands-on execution: tailoring content to LinkedIn, Instagram and other channels, measuring performance, and collaborating with leaders and external partners to advance fundraising, awareness and program impact.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
2–5+ years of experience in digital marketing, communications, or related role.
Demonstrated ability to think strategically about marketing—not just execute content.
Experience managing social media platforms and analyzing performance metrics.
Familiarity with website CMS (content management systems).
Experience with video creation/editing tools and digital content platforms.
Experience with tools such as Google Analytics, Meta Business Suite, Hootsuite, Canva, Adobe Creative Suite, or similar platforms.
Strong writing and communication skills.
Ability to work independently and collaboratively.
Must conduct oneself with professionalism and in alignment with Stephen Center’s mission and values.

Responsibilities

Support the development and implementation of a comprehensive digital marketing and content strategy.
Assist in determining platform-specific strategies based on audience and intent.
Collaborate with leadership to support organizational priorities, campaigns, and initiatives.
Track performance metrics and contribute to data-informed strategy adjustments.
Manage day-to-day social media channels, including content planning, creation, scheduling, and engagement.
Ensure content reflects the organization’s voice, mission, and values.
Identify trends, tools, and opportunities to expand reach and engagement.
Monitor and report on performance and audience insights.
Partner with the Appeals Coordinator to support the development of strategic email campaigns that align with fundraising goals.
Assist in shaping theme, messaging, and copy for email appeals.
Develop and execute drip email campaigns to support donor cultivation and conversion.
Coordinate follow-up email strategies tied to mailers and newsletters.
Support A/B testing of subject lines, content, timing, and CTAs.
Capture and produce content including photos, videos, and written storytelling.
Utilize current tools to enhance video production and messaging.
Highlight client impact and outcomes in a thoughtful way.
Serve as liaison with external marketing and creative partners.
Assist in coordination of annual marketing strategies and campaigns.

Job description

StephenCenter has served homeless and low-income individuals in Omaha since1984 with the mission to partner with the community, families andindividuals to overcome homelessness, addiction and poverty. ThePettigrew Emergency Shelter and Permanent Supportive Housing offeringsprovide safe and secure housing while individuals and families completean assessment of permanent housing options. All Stephen Center residentshave access to dual diagnosis support services via the HEROaddiction/recovery program. 100% of Stephen Center shelter supportivehousing participants are living in poverty. Housing transition supportidentifies poverty barriers that may impact one’s ability to achieve ormaintain permanent housing through case management, life skills, andbehavioral health services. Stephen Center serves approximately 250people daily in all programs.

Purpose:

The Digital Communications Coordinatorwill support the development and execution of Stephen Center’s digitalmarketing and communications strategy. This includes ownership of contentstrategy, consistent content creation across platforms, analytics/ reporting,campaigns, email marketing, brand management, video, measurable growth, andcollaboration with external marketing partners.

Job Posting OPEN

Digital Communications Coordinator

Purpose:

This is a strategicand hands-on role—one that requires both big-picture thinking and day-to-dayexecution. The right candidate understands that what works on LinkedIn may notwork on Instagram, and that storytelling, timing, and audience matter just asmuch as content itself.

K ey Accountabilities:

Strategy & Planning

Support the development andimplementation of a comprehensive digital marketing and content strategy
Assist in determining platform-specificstrategies based on audience and intent
Collaborate with leadership to supportorganizational priorities, campaigns, and initiatives
Track performance metrics and contributeto data-informed strategy adjustments

Social Media Management

Manage day-to-day social media channels,including content planning, creation, scheduling, and engagement
Ensure content reflects theorganization’s voice, mission, and values
Identify trends, tools, and opportunitiesto expand reach and engagement
Monitor and report on performance andaudience insights

Email Marketing & CampaignStrategy

Partner with the AppealsCoordinator to support the development of strategic email campaigns that alignwith organizational fundraising and engagement goals
Assist in shaping theme,messaging, and copy for email appeals that either complement broader multimediacampaigns or function as standalone email-only initiatives
Develop and execute drip emailcampaigns to support donor cultivation, stewardship, and conversion followingkey touch points
Coordinate follow-up emailstrategies tied to hard copy mailers and newsletters, ensuring continuity inmessaging and timing once pieces land in-home
Support A/B testing of subjectlines, content, timing, and calls-to-action to optimize performance andengagement

Content Creation &Storytelling

Capture and produce content, includingphotos, videos, and written storytelling
Utilize current tools and technologies toenhance video production and messaging
Highlight client impact andorganizational outcomes in a thoughtful and dignified way

Vendor & PartnerCollaboration

Serve as a liaison with third-partymarketing and creative partners
Assist in coordination of annualmarketing strategies and campaign initiatives
Help ensure alignment between internalpriorities and external execution.

Success Measures

Increase engagement and reach acrosssocial media platforms
Improve website traffic, usability, andaudience interaction
Support visibility of programs, services,and fundraising initiatives through strategic campaigns
Strengthen brand consistency andstorytelling across all digital platforms
Contribute to measurable growth inaudience and community engagement

Qualifications:

Bachelor’sdegree in Marketing, Communications, or related field (or equivalentexperience)
2–5+ years ofexperience in digital marketing, communications, or related role
Demonstratedability to think strategically about marketing—not just execute content
Experiencemanaging social media platforms and analyzing performance metrics
Familiaritywith website content management systems (CMS)
Experiencewith video creation/editing tools and digital content platforms
Experiencewith tools such as Google Analytics, Meta Business Suite, Hootsuite, Canva,Adobe Creative Suite, or similar platforms
Strongwriting and communication skills
Ability towork independently and collaboratively
Must conduct oneself with professionalism and in alignment withStephen Center’s mission and values

Additional Requirements

Ability to lift up to 35 pounds for eventsetup or content capture
Occasional evening or weekendavailability for events or content capture
Valid driver’s license and reliabletransportation preferred

What We’re Looking For

Thinks strategically before posting
Understands audience differences acrossplatforms
Stays current with trends and tools
Balances creativity with intentionality
Believes in storytelling as a tool forimpact

Why Stephen Center?

StephenCenter is a leader in providing comprehensive services to individualsexperiencing homelessness and addiction. Our work is grounded in dignity,accountability, and outcomes—and how we communicate that work matters.

Thisrole offers: