Digital Communications Lead: Strategy, Storytelling & Growth

Thewillowoaksacademy; Omaha (NE); On-site; USD 48,000 - 54,000; Full time

Benefits offered by this job

Medical

Dental & Vision

3% Simple IRA match

Paid PTO

11 paid holidays

Planet Fitness membership

Free on-site lunches

Job summary

Stephen Center in Omaha is seeking a Digital Communications Coordinator to lead digital marketing and content strategy, owning content across platforms, analytics, campaigns, email and partnerships.

The role blends strategic thinking with hands-on execution: tailoring content to LinkedIn, Instagram and other channels, measuring performance, and collaborating with leaders and external partners to advance fundraising, awareness and program impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 2–5+ years of experience in digital marketing, communications, or related role.
• Demonstrated ability to think strategically about marketing—not just execute content.
• Experience managing social media platforms and analyzing performance metrics.
• Familiarity with website CMS (content management systems).
• Experience with video creation/editing tools and digital content platforms.
• Experience with tools such as Google Analytics, Meta Business Suite, Hootsuite, Canva, Adobe Creative Suite, or similar platforms.
• Strong writing and communication skills.
• Ability to work independently and collaboratively.
• Must conduct oneself with professionalism and in alignment with Stephen Center’s mission and values.

Responsibilities

• Support the development and implementation of a comprehensive digital marketing and content strategy.
• Assist in determining platform-specific strategies based on audience and intent.
• Collaborate with leadership to support organizational priorities, campaigns, and initiatives.
• Track performance metrics and contribute to data-informed strategy adjustments.
• Manage day-to-day social media channels, including content planning, creation, scheduling, and engagement.
• Ensure content reflects the organization’s voice, mission, and values.
• Identify trends, tools, and opportunities to expand reach and engagement.
• Monitor and report on performance and audience insights.
• Partner with the Appeals Coordinator to support the development of strategic email campaigns that align with fundraising goals.
• Assist in shaping theme, messaging, and copy for email appeals.
• Develop and execute drip email campaigns to support donor cultivation and conversion.
• Coordinate follow-up email strategies tied to mailers and newsletters.
• Support A/B testing of subject lines, content, timing, and CTAs.
• Capture and produce content including photos, videos, and written storytelling.
• Utilize current tools to enhance video production and messaging.
• Highlight client impact and outcomes in a thoughtful way.
• Serve as liaison with external marketing and creative partners.
• Assist in coordination of annual marketing strategies and campaigns.

Job description

Stephen Center in Omaha is seeking a Digital Communications Coordinator to lead digital marketing and content strategy, owning content across platforms, analytics, campaigns, email and partnerships.

The role blends strategic thinking with hands-on execution: tailoring content to LinkedIn, Instagram and other channels, measuring performance, and collaborating with leaders and external partners to advance fundraising, awareness and program impact.