Digital Communication Assistant (Student)

American University; United States; On-site; USD 25,000 - 28,000; Part time

Job summary

American University is seeking a Digital Content Assistant in the School of Communication. The role supports the Communications & Marketing team by creating original social media content, drafting website news, and assisting with newsletters.

The ideal candidate is an AU student, detail-oriented, with strong writing skills, familiarity with content management systems, HTML basics, and analytics like GA4. This is a part-time, on-campus position with 10 hours/week at $18.40/hour.

Qualifications

• Current AU undergraduate or graduate student.
• Detail-oriented, efficient, self-motivated.
• Excellent written, verbal, and interpersonal communication skills.
• Professional demeanor and strong organizational skills.
• Ability to multitask and meet deadlines with attention to detail.
• Creative mindset with ability to develop visually appealing content.
• Able to work independently and with the Communications & Marketing team.
• Experience using content management systems.
• Basic understanding of HTML.
• Experience with social media copywriting and management (Instagram/LinkedIn).
• Experience with GA4 or similar analytics.

Responsibilities

• Assist Online Content Coordinator in planning and creating original social media campaigns.
• Create engaging content for social platforms (text, images, reels).
• Pull monthly reports on social media metrics using Hootsuite.
• Update SOC website content via CMS.
• Pull GA4 website traffic reports to identify trends.
• Assist with production of student, alumni, and SOC newsletters.

Skills

Social media

Content creation

CMS

GA4

HTML basics

Written communication

Time management

Education

Current AU student

Tools

Hootsuite

GA4

CMS

Job description

Work Where You Learn: Build Experience, Grow Skills, and Contribute to Your University Community. This position is available only to enrolled American University students. Most student positions at American University are eligible to use Federal Work Study (FWS) awards, with a few exceptions. FWS funds cannot be applied to janitorial, construction, partisan or sectarian positions. For information or questions regarding FWS funds, please contact American University's Office of Financial Aid.

Department: School of Communication. Time Type: Part‑time. FLSA Status: Non‑Exempt.

Job Description

The Digital Communication Assistant is a member of the American University School of Communication’s Communication and Marketing team. This team is responsible for the promotion of the school to external and internal audiences with the purpose of raising awareness and interest in the school, its students, faculty, degree programs, and school-wide initiatives.

Essential Functions

• Assisting the Online Content Coordinator in the planning and creation of original social media campaigns to promote SOC’s key initiatives.
• Create engaging and original content for various social media platforms, including text posts, images, graphics, and 30 - 60 second reels. Draft news content for the website (announcements, profiles, Q&A).
• Pulling monthly reports on social media metrics using Hootsuite to measure the effectiveness of campaigns and posts.
• Working in the university’s content management system (CMS) to make basic web updates, such as writing, editing and formatting content for the SOC web site.
• Pulling monthly reports on website traffic using Google Analytics 4 (GA4) to identify trends, user behavior, and opportunities for improvement.
• Assisting with the production of student, alumni, and SOC community newsletters.

Position Type/Expected Hours of Work: Part‑time. 10 hours per week. Salary Range: $18.40 per hour.

Required Education and Experience

• Current AU undergraduate or graduate student.
• The ideal candidate for this position must be detail-oriented, efficient with their time, and self‑motivated.
• Exceptional written, verbal, and interpersonal communication skills.
• Professional demeanor and excellent organizational skills.
• Ability to multitask and meet deadlines while paying close attention to detail.
• Creative mindset with the ability to develop visually appealing content.
• Ability to work independently and collaboratively with the rest of the Communications & Marketing team.
• Experience using content management systems.
• Basic understanding of HTML.
• Experience with social media copywriting, outreach and management, particularly for Instagram and LinkedIn.
• Experience with Google Analytics 4 (GA4) or similar web analytics tools.

Preferred Education and Experience

• Knowledge of graphic design and video editing software (e.g., Adobe Creative Suite) is preferred.
• Experience reporting on social media metrics and tracking campaigns and posts is preferred.

Other Details

This position is available only to enrolled American University students. Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

American University is an E-Verify employer. Visit https://www.american.edu/hr/ for additional information about American University employment and benefits.

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.

American University is a student centered research institution located in Washington, DC with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world.