Porter Teleo creates artist-led wallcoverings and textiles for residential and hospitality interiors. Led by artist and owner Kelly Porter, our work begins with artistic investigation—an observation, a question, a place, a color, or a memory that inspires further exploration.
Combining traditional fine art techniques with innovative approaches to design and production, we create distinctive collections that bring the character of original artwork into interior spaces.
As we expand our collections and capabilities, we are building a collaborative team that supports growth while preserving the artistic identity, craftsmanship, and personal attention that define Porter Teleo.
About Porter Teleo
Porter Teleo creates artist-led wallcoverings and textiles for residential and hospitality interiors. Led by artist and owner Kelly Porter, our work begins with artistic investigation—an observation, a question, a place, a color, or a memory that inspires further exploration.
Combining traditional fine art techniques with innovative approaches to design and production, we create distinctive collections that bring the character of original artwork into interior spaces.
As we expand our collections and capabilities, we are building a collaborative team that supports growth while preserving the artistic identity, craftsmanship, and personal attention that define Porter Teleo.
Position Overview
We are seeking a digitally savvy, analytical, and highly organized marketing professional to manage the execution and optimization of Porter Teleo's digital marketing initiatives.
This role combines email marketing, paid advertising, social media management, marketing automation, content development, and performance analysis. Working closely with creative leadership, sales, and technical partners, the Digital Campaigns Coordinator will help turn brand awareness and customer engagement into qualified inquiries, sample requests, product purchases, and repeat business.
The ideal candidate combines strong writing and creative judgment with technical expertise, analytical thinking, and a commitment to delivering a thoughtful, personalized customer experience.
Key Responsibilities
Digital Campaigns & Content
- Plan, coordinate, and execute integrated email, social media, and digital advertising campaigns.
- Maintain a marketing calendar aligned with collection launches, product initiatives, PR opportunities, and business priorities.
- Write and adapt campaign copy, product stories, press materials, and digital communications consistent with Porter Teleo's brand voice.
- Coordinate press kits, editorial assets, media requests, and PR-related deadlines.
- Schedule and publish content across Instagram, Pinterest, LinkedIn, and other digital platforms.
Email Marketing & Automation
- Manage Klaviyo, including email campaigns, audience segmentation, automated workflows, testing, and performance optimization.
- Develop personalized customer journeys for trade designers, retail customers, prospects, sample recipients, and existing clients.
- Build and refine automated communications supporting sample requests, customer follow-up, re-engagement, and repeat purchasing.
- Maintain list hygiene, subscription preferences, deliverability, and appropriate communication frequency.
Marketing Systems & Quality Control
- Document and maintain automated workflows, including triggers, audiences, timing, approvals, and stop conditions.
- Test and troubleshoot campaign workflows, integrations, tracking, and customer communications.
- Establish quality-control procedures to ensure accurate messaging, functioning links, correct audiences, and approved content.
- Collaborate with technical partners to improve integrations between Shopify, Klaviyo, CRM systems, and other marketing tools.
- Monitor active automations and investigate errors, reporting discrepancies, or conflicting communications.
Digital Advertising & Performance Analysis
- Execute and optimize paid digital advertising campaigns, including audience targeting, creative testing, and budget management.
- Manage Triple Whale and related reporting tools to evaluate marketing attribution, campaign effectiveness, and profitability.
- Monitor acquisition costs, return on advertising spend, conversion rates, and contribution after relevant marketing and fulfillment costs.
- Track sample-to-product-order conversion, repeat purchasing, and customer engagement.
- Analyze performance data, investigate reporting discrepancies, and recommend improvements to marketing investment and campaign strategy.
Customer Engagement & Collaboration
- Monitor and respond to social media comments, direct messages, and digital inquiries, coordinating with sales as appropriate.
- Ensure marketing communications reflect current product information, customer relationships, and brand standards.
- Collaborate with creative team members to develop campaign briefs, coordinate assets, and meet deadlines.
- Manage day-to-day campaign operations within established creative approval and budget guidelines.
Qualifications
- Demonstrated experience in digital marketing, email campaigns, paid advertising, and marketing automation.
- Strong hands-on Klaviyo experience, including segmentation, automated flows, campaign testing, and reporting.
- Experience with Triple Whale or comparable marketing attribution platforms, with the ability to take ownership of Triple Whale.
- Working knowledge of Meta Ads, Google Ads, and digital advertising performance metrics.
- Familiarity with Shopify, CRM systems such as Pipedrive, and marketing integrations or automation tools.
- Strong analytical skills and ability to translate campaign data into actionable recommendations.
- Excellent writing, editing, and communication skills with an appreciation for art-led luxury brands.
- Strong attention to detail, technical troubleshooting skills, and ability to manage multiple priorities.
- Experience in interior design, architecture, textiles, luxury goods, or related industries is a plus.
Success Measures
Success will be evaluated through campaign execution and reliability, qualified inquiries, sample-to-order conversion, customer engagement, revenue contribution, advertising efficiency, and the quality of marketing reporting and automated workflows.