Marketing Director

The People Brand; Santa Barbara (CA); Remote; USD 150,000 - 200,000; Full time

Job summary

2Modern is seeking a Marketing Director to steer our marketing engine for consumers and our valued trade program. You will own paid, email and SMS, and on-site performance while aligning budgets with profitability, growth, and brand storytelling.

This hands-on leadership role sets strategy, leads a small team, and partners with finance and the data team to drive profitable growth and expand the trade channel.

Qualifications

• 7+ years in e-commerce marketing with 3+ years leading performance marketing and budgets.
• Hands-on with Google Ads, Meta, and affiliates and proven profitability growth.
• Experience marketing to B2B or trade audiences (designers, architects, hospitality).
• Strong partnership with finance; managed a marketing P&L or budget.
• Understanding of how creative drives performance; able to brief and test.
• Strong eye for design and brand; tell a great product story.
• Comfort with data (GA4 and BigQuery).
• Experience managing a small team and outside partners.
• Bonus: experience in home/furniture; Klaviyo email/SMS; organic social.

Responsibilities

• Own performance marketing across channels and measure gross profit.
• Build marketing for the trade program with B2B focus.
• Manage marketing budget, vendor contracts, and renewals.
• Bridge creative and performance; brief and test campaigns.
• Lead email, SMS, and lifecycle for consumers and trade.
• Own promotions with merchandising within margin guardrails.
• Oversee organic social and reviews (Instagram, Pinterest, Trustpilot).
• Run affiliates end-to-end and manage relationships.
• Build trusted measurement with finance and data team.
• Own go-to-market and calendar; plan launches and seasonal moments.
• Lead and shape the team; develop email, SMS, creative, copy, agencies.

Skills

E-commerce marketing

Performance marketing

Google Ads

Meta

Affiliates

B2B / trade

Budget management

P&L partnership

Creative testing

Brand storytelling

Data literacy

Team leadership

Klaviyo (email/SMS)

Tools

GA4

BigQuery

Klaviyo

Job description

2Modern is a curated online destination for modern furniture, lighting, and decor, carrying about 300 of the best design brands. We serve design-minded consumers and a fast-growing trade program of interior designers, architects, and hospitality clients. We're a small, remote team that cares a lot about taste, craft, and doing fewer things really well.

The role

We're looking for a Marketing Director to run our marketing engine across both sides of the business: design-minded consumers and our trade program, which is our biggest growth priority. You'll own performance across paid, email and SMS, and on-site, and make sure every dollar earns its keep. You'll also bring creative and channel thinking together, because on today's platforms the creative is the targeting.

This is a hands-on leadership role. You'll set strategy, lead a small team and partners, and still be close enough to the numbers and the work to know what's really happening. Your first priorities are profitable performance marketing, building a clear, well-run team, and growing trade.

What you'll do

• Own performance marketing. Set budgets and allocation across Google, Meta, affiliates, and other paid channels, with gross profit after variable costs as the measure of success.
• Build marketing for our trade program. B2B is a strategic focus. Use our channels, content, and lifecycle programs to attract and retain high-value interior designers, architects, and hospitality clients, and partner with our B2B sales team.
• Own the marketing budget and vendors. Manage the full marketing budget, plus vendor and partner contracts and renewals.
• Bring creative and performance together. Build campaigns where creative testing drives results, and work with our creative team to brief, test, and learn.
• Lead email, SMS, and lifecycle for both consumer and trade audiences, treating email as a performance channel as well as a content channel.
• Own promotions with merchandising, within agreed margin guardrails.
• Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot.
• Run affiliates end to end, from partner performance to editorial and publisher relationships.
• Build trusted measurement with finance and our data team, across channels and customer types.
• Own go-to-market and the marketing calendar. Turn quarterly brand and trend direction from our Chief Brand Officer into a clear plan for launches, campaigns, and seasonal moments, and lead it from planning through execution with merchandising, creative, and our trade team.
• Lead and shape the team. Manage and develop email and SMS, creative, copy, and agency partners, and shape the team as we grow, including whether and when to add roles.

What success looks like in year one

• Profitable growth across our marketing channels
• A stronger trade program, with marketing as a real driver of new trade relationships
• Trusted measurement that the whole business uses to make decisions
• A team that's clear on priorities and growing in its roles

What you bring

• 7+ years in e-commerce marketing, with at least 3 years leading performance marketing and managing budgets.
• Hands-on experience with Google Ads, Meta, and affiliates, and a track record of growing profitably, not just growing revenue.
• Experience marketing to B2B or trade audiences (designers, architects, hospitality, or other professional buyers), or a clear point of view on how to build it.
• A strong partnership with finance. You've owned a marketing P&L or budget, worked with finance on forecasting and contribution margin, and made spend decisions based on profitability.
• Real understanding of how creative drives performance today. You can brief, structure, and read creative tests.
• A strong eye for design and brand. You can tell a great product story from an average one.
• Comfort with data, including GA4 and BigQuery or similar tools.
• Experience managing and developing a small team and outside partners.
• Bonus: experience in home, furniture, or design-led retail; email and SMS on Klaviyo; organic social on Instagram and Pinterest.
• A builder's mindset. You like bringing structure to a lean team, and you're happy to roll up your sleeves.

$150,000 - $200,000 a year