Manager, Integrated Marketing

Over The Moon; New York (NY); On-site; USD 110,000 - 165,000; Full time

Job summary

Over The Moon is seeking a highly organized, hands-on Manager of Integrated Marketing to ensure our brand consistently shines across channels. You’ll drive campaign planning, manage partnerships, and lead a small team while aligning marketing with merchandising, ecommerce, and leadership in a founder-led environment.

The ideal candidate brings 3–5+ years in fashion/luxury lifestyle marketing, strong project management, and a collaborative mindset to translate strategy into actionable plans and

Qualifications

• 3–5+ years of experience in marketing, with at least 2 years in an integrated role within fashion, luxury, or lifestyle ecommerce.
• Experience mentoring junior team members.
• Proven ability to develop and execute multi-channel campaigns delivering cohesive brand experiences.
• Experience managing marketing deliverables for brand or retail partnerships.
• Exceptional project management skills and ability to keep cross-functional teams aligned.
• Proficiency with Asana or a similar project management tool.
• Strong analytical mindset: synthesize data into clear performance narratives.
• Outstanding written and verbal communication skills.
• Collaborative, confident communicator with stakeholders at all levels.
• Strong brand instincts with understanding of luxury/lifestyle customer behavior.
• Appreciation for brand storytelling and elevated visual presentation.

Responsibilities

• Integrated Campaign Strategy & Execution: Plan and execute campaigns across owned, earned, and paid channels.
• Partnership Marketing: Manage deliverables for brand partnerships and co-branded campaigns.
• Project & Workflow Management: Lead two direct reports and maintain Asana workflows.
• Email & SMS Marketing Strategy: Oversee email and SMS scheduling and reporting.

Skills

Integrated marketing

Campaign planning

Project management

Mentoring

Cross-functional collaboration

Analytical mindset

Written communication

Verbal communication

Brand storytelling

Stakeholder management

Tools

Asana

Klaviyo

Job description

Over The Moon is the ultimate retail, registry, and editorial platform for curating a life well-lived. What began as an inspirational resource for couples getting married has grown into a cult fashion, home, and children's shopping destination as well as an elevated wedding and baby registry provider, and we are in the midst of an exciting new stage of growth and looking to expand our team.

We are looking for a highly organized, hands-on marketer to bring our brand to live consistently across every channel. As Manager of Integrated Marketing, you'll be the connective tissue between our campaigns, channels, and partners, ensuring every touchpoint tells a unified, impactful story. You'll drive integrated campaign planning and execution, manage partnership marketing deliverables, lead a small team, and keep the broader marketing, merchandising, and operations teams aligned and moving through disciplined project management. Your superpower is seeing the full picture and making all the pieces work together.

The ideal candidate has experience operating within a fast-paced fashion, lifestyle, or luxury brand environment and is comfortable collaborating cross-functionally across marketing, merchandising, ecommerce, and leadership teams in a founder-led business.

Responsibilities

• Integrated Campaign Strategy & Execution
  • Plan and execute integrated marketing campaigns across owned, earned, and paid channels, ensuring consistent messaging, creative, and timing.
  • Develop campaign briefs that align channel owners, creative, and external partners around shared goals and a single narrative.
  • Own the marketing calendar, coordinating launches, promotions, and evergreen programs so channels amplify rather than compete with each other.
  • Own the photoshoot calendar and budget, maintaining lead times in line with the rest of the merchandising and marketing calendars while optimizing expenses.
  • Partner closely with merchandising and operations teams to understand positioning of newness and help shape product drop calendar.
  • Partner with leadership to set and track KPIs across campaigns; synthesize cross-channel performance into clear insights and recommendations for leadership.
  • Champion brand consistency across all customer touchpoints, from top-of-funnel awareness to post-purchase communications.
• Partnership Marketing
  • Manage marketing deliverables for brand partnerships, including co-branded campaigns, cross-promotional emails, social placements, and photoshoot inclusions.
  • Serve as the primary point of contact for partner marketing teams, ensuring deadlines and deliverables are met on both sides.
  • Brief internal stakeholders and external partners on creative, copy, and campaign requirements.
  • Track and report on partnership campaign performance; develop recommendations to deepen high-performing relationships.
• Project & Workflow Management
  • Manage and develop two direct reports (Marketing Associate and Graphic Designer), setting priorities and providing day-to-day guidance and feedback
  • Own and maintain the marketing project management system (Asana), building out templates, workflows, and processes that keep cross-channel content on track.
  • Coordinate timelines and deliverables across channels, including email, SMS, paid, social, and ecommerce.
  • Run weekly creative and project reviews, surfacing shifts in deadlines early and enabling the ability to pivot nimbly if necessary.
  • Document go to market strategies and transpose to tactical deliverables across all relevant teams (marketing, merchandising, operations).
  • Work closely with leadership and founder to translate brand and business priorities into actionable marketing plans and timelines
  • Ensure marketing calendars reflect key merchandising moments, product storytelling priorities, and evolving business needs.
• Email & SMS Marketing Strategy
  • Partner on email and SMS programming, ensuring lifecycle and promotional sends are integrated into the broader campaign calendar.
  • Guide day-to-day execution of send schedules, segmentation, and performance reporting
  • Hands-on platform experience (e.g., Klaviyo) is a plus but not required.

• 3-5+ years of experience in marketing, with at least 2 years in an integrated or campaign-focused role within a fashion, luxury, or lifestyle ecommerce brand.
• Experience managing or mentoring junior team members
• Proven ability to develop and execute multi-channel campaigns that deliver cohesive brand experiences and measurable results.
• Experience managing marketing deliverables for brand or retail partnerships.
• Exceptional project management skills—you thrive on bringing order to complexity and keeping cross-functional teams aligned.
• Proficiency with Asana or a comparable project management tool.
• Strong analytical mindset: Able to synthesize cross-channel data into clear performance narratives.
• Outstanding written and verbal communication skills.
• A collaborative, confident communicator who builds strong relationships with stakeholders at all levels.
• Strong brand instincts with an understanding of luxury/lifestyle customer behavior and storytelling.
• Strong appreciation for brand storytelling, customer experience, and elevated visual presentation.