Digital Campaigns & Content Lead

University Health; San Antonio (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

University Health is seeking a Digital Marketing lead to manage email marketing, e-newsletters, SMS campaigns, and public websites. You will curate consumer-friendly content, schedule newsletters, and collaborate on campaigns with the Digital Marketing Manager to drive engagement and measurable outcomes.

The role requires a Bachelor’s degree in communications or related field and 5 years of content writing experience; AP style is preferred and experience with MailChimp, Bitly, and Monday.com is

Qualifications

• Bachelor’s degree in communications, public relations, marketing, journalism or related field is required.
• Five years of communications or content writing experience is required.
• AP Style writing is preferred.

Responsibilities

• Lead for digital communication platforms including email marketing, e-newsletters, SMS, phone campaigns, and websites.
• Coordinate planning, development, implementation, and evaluation of newsletters and deployments.
• Curate information into consumer-friendly content that engages target audience and improves metrics.
• Maintain email marketing scheduling and content; improve other content to communicate services.
• Develop campaigns for SMS and phone calls with the Digital Marketing Manager.
• Write scripts supporting external programs and campaigns.
• Analyze, measure, report, and optimize digital content performance.

Skills

Content writing

Analytics

Planning

AP Style

Education

Bachelor's degree in communications or related field

Tools

MailChimp

Bitly

Monday.com

Job description

University Health is seeking a Digital Marketing lead to manage email marketing, e-newsletters, SMS campaigns, and public websites. You will curate consumer-friendly content, schedule newsletters, and collaborate on campaigns with the Digital Marketing Manager to drive engagement and measurable outcomes.

The role requires a Bachelor’s degree in communications or related field and 5 years of content writing experience; AP style is preferred and experience with MailChimp, Bitly, and Monday.com is