Digital Marketing Specialist

Atlantic Group; Massachusetts; On-site; USD 65,000 - 90,000; Full time

Job summary

Atlantic Group in Massachusetts is seeking a digital marketing specialist to plan, execute, and optimize multi-channel campaigns, manage website content, and develop engaging content across web, email, social, and blogs.

The role also focuses on SEO, paid media support, analytics, marketing automation, CRM, and customer journey initiatives to drive measurable results.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
• 2–5 years of digital marketing, communications, or content marketing experience.
• Experience with WordPress and running email campaigns with MailChimp.

Responsibilities

• Support planning, execution, and optimization of multi-channel digital marketing campaigns.
• Manage website content, landing pages, digital assets, and online materials.
• Develop content for websites, email campaigns, social media, blogs, and other channels.
• Implement SEO strategies to improve visibility and traffic.
• Assist with paid search, display, social media, and other online advertising.
• Coordinate social media calendars, posts, campaigns, and community engagement.
• Monitor performance using analytics and marketing reporting tools.
• Assist with marketing automation, CRM, audience segmentation, and customer journeys.

Skills

Digital marketing

Content creation

SEO

Analytics

Marketing automation

CRM

Audience segmentation

Education

Bachelor's degree in Marketing/Communications

Tools

WordPress

MailChimp

Job description

• Support the planning, execution, and optimization of multi-channel digital marketing campaigns.
• Manage and maintain website content, landing pages, digital assets, and online marketing materials.
• Develop and coordinate engaging content for websites, email campaigns, social media, blogs, and other digital channels.
• Implement SEO strategies to improve organic search visibility, website traffic, and content performance.
• Support paid search, display, social media, and other digital advertising initiatives.
• Manage social media content calendars and coordinate posts, campaigns, and community engagement.
• Monitor website, campaign, and channel performance using analytics and marketing reporting tools.
• Assist with marketing automation, CRM, audience segmentation, and customer journey initiatives.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
• 2-5 years of experience in digital marketing, marketing communications, content marketing, or a related role.
• Experience with WordPress
• Experience running email marketing campaigns with MailChimp