Digital Campaigns & Brand Growth Specialist

Dobson Fiber; Oklahoma City (OK); On-site; USD 45,000 - 65,000; Full time

Job summary

Dobson Fiber is seeking a Marketing Specialist to develop and execute campaigns, create content, and enhance brand visibility. The role blends strategic thinking with creativity and analytics, requiring digital marketing experience and strong writing skills.

You will manage social channels, conduct market research, and collaborate with teams to drive leads and customer acquisition in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing, with a focus on digital marketing and campaign management.

Responsibilities

• Develop and implement marketing strategies to drive lead generation and customer acquisition.
• Create content for website, blogs, social media, and email campaigns.
• Manage social media channels, including content creation, scheduling, and engagement.
• Conduct market research and analyze trends to optimize campaigns.
• Collaborate with cross-functional teams to align initiatives with goals.
• Monitor and report on campaign performance using metrics for optimization.
• Coordinate with vendors, agencies, and partners to execute programs.
• Assist in planning and executing events and promotional activities.
• Maintain brand consistency across channels and materials.
• Stay informed about industry trends and best practices in marketing.

Skills

Digital marketing

Content creation & copywriting

Campaign management

Data analysis

Creative storytelling

Project management

Team collaboration

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

Google Analytics

SEO tools

Social media management tools

Job description

Dobson Fiber is seeking a Marketing Specialist to develop and execute campaigns, create content, and enhance brand visibility. The role blends strategic thinking with creativity and analytics, requiring digital marketing experience and strong writing skills.

You will manage social channels, conduct market research, and collaborate with teams to drive leads and customer acquisition in a fast-paced environment.