Marketing Ops Specialist - Campaigns, Events & HubSpot

Dobson Communications Corporation; Oklahoma City (OK); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Paid time off

Job summary

Dobson Fiber, based in Oklahoma City, seeks a Marketing Operations Specialist to keep marketing activities on track, from campaigns to events and web updates. The role partners with the Director of eCommerce and Field Marketing Manager to deliver on-brand work for our communities.

The position offers hands-on experience across brand, digital, field, and eCommerce marketing at a growing local fiber company, with regular evening/weekend events and opportunities for professional growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent work experience preferred.
• 1 to 3 years of experience in marketing, communications, events, or related role.
• Strong organization and attention to detail, with the ability to manage several projects and deadlines at once.
• Clear written and verbal communication skills and strong proofreading.
• Working knowledge of social media platforms and scheduling tools.
• Proficiency with Microsoft Office Suite or Google Workspace, and comfort learning new marketing tools.
• Valid driver's license and satisfactory driving record.
• Ability to work occasional evenings and weekends for events, including outdoor events, and to lift and carry up to 25 lbs.

Responsibilities

• Build, proof, and schedule marketing emails, SMS messages, landing pages, and lists in HubSpot, and keep campaign calendars, timelines, and approvals on track.
• Schedule and publish organic social posts across Dobson Fiber channels, and gather photos, video, and stories from events, employees, and customers.
• Help draft blog posts, social copy, and community announcements in the Dobson Fiber brand voice.
• Support the Field Marketing Manager with event logistics, including registrations, vendor and sponsor paperwork, staffing schedules, booth kits, giveaways, and travel, and maintain the events and sponsorships calendar.
• Order, track, and ship branded merchandise, signage, door hangers, yard signs, and print collateral to markets across Oklahoma and Arkansas, keeping inventory counts current.
• Ensure event and contest leads are captured in HubSpot, uploaded on time, checked for serviceability, and handed to the right sales team.
• Assist the Director of eCommerce with website content updates, promo and offer changes, tracking links and QR codes, and quality checks on dobson.net and shop.dobson.net.
• Compile weekly and monthly reports on campaign, event, social, and web results, and keep marketing tracking tables in Airtable accurate and up to date.
• Apply Dobson Fiber brand standards to all materials and route creative for review and approval.
• Process purchase requests, invoices, and expense reports, and coordinate with print vendors, promotional suppliers, and agency partners.
• Help monitor competitor offers, pricing, and advertising in Dobson Fiber markets and log findings for the team.
• Perform other duties as assigned.

Skills

HubSpot

Social scheduling tools

Airtable

Education

Bachelor's degree in Marketing, Communications, Business

Tools

HubSpot

Canva

Adobe Creative Cloud

Airtable

Job description

Dobson Fiber, based in Oklahoma City, seeks a Marketing Operations Specialist to keep marketing activities on track, from campaigns to events and web updates. The role partners with the Director of eCommerce and Field Marketing Manager to deliver on-brand work for our communities.

The position offers hands-on experience across brand, digital, field, and eCommerce marketing at a growing local fiber company, with regular evening/weekend events and opportunities for professional growth.