Field Marketing Specialist - Community Launches & Events

Dobson Fiber; Oklahoma City (OK); Hybrid; USD 45,000 - 65,000; Full time

Job summary

Dobson Fiber is expanding its in-market marketing across Oklahoma and Arkansas with a Field Marketing Specialist role positioned in Oklahoma City, offering hybrid work and frequent travel to markets.

You will lead events, sponsorships, partnerships, and grassroots campaigns to generate measurable leads and drive sales, collaborating with Sales, Construction, and Marketing teams to maximize impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred or equivalent experience.
• 1 to 3 years of field marketing, event marketing, community relations, or local market sales support experience.
• Proven experience planning and running events and sponsorships from start to finish, including budgets and vendor contracts.
• Track record of measuring marketing results in leads, sales, or ROI.
• Proficiency with Microsoft Office Suite and CRM tools.
• Valid driver's license, reliable transportation, car insurance, and a satisfactory driving record.
• Ability to travel regularly throughout the footprint (approximately 40–50%), including overnight travel, and to work evenings and weekends.
• Ability to stand and walk for extended periods, work outdoors in varying weather, and lift up to 40 lbs.

Responsibilities

• Build and own the annual field marketing plan and calendar by market, aligned to network build schedules, sales goals, and company priorities.
• Lead marketing for new-town and new-neighborhood fiber launches, coordinating pre-launch awareness, launch events, signage, direct mail, and door-to-door support with Sales and Construction.
• Find, negotiate, and run community events, festivals, sponsorships, chamber functions, and trade shows, handling logistics from planning to follow-up.
• Work with the Marketing Specialist on event logistics, promotional inventory, lead uploads, and reporting to keep campaigns in sync.
• Recruit, schedule, and train volunteers and brand ambassadors for events and coordinate vendors and temporary staff.
• Build relationships with chambers, schools, civic groups, nonprofits, HOAs, and local businesses as a Dobson Fiber representative.
• Capture leads through lead forms and contests, confirm serviceability, and route qualified leads to sales quickly.
• Track costs, leads, and sales from events, reporting results monthly to the Director of eCommerce.
• Manage field marketing budget, sponsorship contracts, and vendor spend to stay on plan.
• Collaborate with Direct Sales, Multi-Family, and Business Sales on territory priorities and promotional activities.
• Ensure signage and displays follow brand standards with internal and agency partners.
• Monitor competitor activity and share findings with Marketing and Sales leadership.
• Gather photos, video, and customer stories for social media, email, and website.

Skills

Event planning

Vendor management

CRM tools

Microsoft Office

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

HubSpot

CRM platforms

Job description

Dobson Fiber is expanding its in-market marketing across Oklahoma and Arkansas with a Field Marketing Specialist role positioned in Oklahoma City, offering hybrid work and frequent travel to markets.

You will lead events, sponsorships, partnerships, and grassroots campaigns to generate measurable leads and drive sales, collaborating with Sales, Construction, and Marketing teams to maximize impact.