Field Marketing Specialist

Dobson Fiber; Oklahoma City (OK); Hybrid; USD 45,000 - 65,000; Full time

Job summary

Dobson Fiber is expanding its in-market marketing across Oklahoma and Arkansas with a Field Marketing Specialist role positioned in Oklahoma City, offering hybrid work and frequent travel to markets.

You will lead events, sponsorships, partnerships, and grassroots campaigns to generate measurable leads and drive sales, collaborating with Sales, Construction, and Marketing teams to maximize impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred or equivalent experience.
• 1 to 3 years of field marketing, event marketing, community relations, or local market sales support experience.
• Proven experience planning and running events and sponsorships from start to finish, including budgets and vendor contracts.
• Track record of measuring marketing results in leads, sales, or ROI.
• Proficiency with Microsoft Office Suite and CRM tools.
• Valid driver's license, reliable transportation, car insurance, and a satisfactory driving record.
• Ability to travel regularly throughout the footprint (approximately 40–50%), including overnight travel, and to work evenings and weekends.
• Ability to stand and walk for extended periods, work outdoors in varying weather, and lift up to 40 lbs.

Responsibilities

• Build and own the annual field marketing plan and calendar by market, aligned to network build schedules, sales goals, and company priorities.
• Lead marketing for new-town and new-neighborhood fiber launches, coordinating pre-launch awareness, launch events, signage, direct mail, and door-to-door support with Sales and Construction.
• Find, negotiate, and run community events, festivals, sponsorships, chamber functions, and trade shows, handling logistics from planning to follow-up.
• Work with the Marketing Specialist on event logistics, promotional inventory, lead uploads, and reporting to keep campaigns in sync.
• Recruit, schedule, and train volunteers and brand ambassadors for events and coordinate vendors and temporary staff.
• Build relationships with chambers, schools, civic groups, nonprofits, HOAs, and local businesses as a Dobson Fiber representative.
• Capture leads through lead forms and contests, confirm serviceability, and route qualified leads to sales quickly.
• Track costs, leads, and sales from events, reporting results monthly to the Director of eCommerce.
• Manage field marketing budget, sponsorship contracts, and vendor spend to stay on plan.
• Collaborate with Direct Sales, Multi-Family, and Business Sales on territory priorities and promotional activities.
• Ensure signage and displays follow brand standards with internal and agency partners.
• Monitor competitor activity and share findings with Marketing and Sales leadership.
• Gather photos, video, and customer stories for social media, email, and website.

Skills

Event planning

Vendor management

CRM tools

Microsoft Office

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

HubSpot

CRM platforms

Job description

At Dobson Fiber, we're building more than a world-class fiber network; we're building a team of talented people who are passionate about connecting communities and creating exceptional customer experiences. As one of the fastest-growing fiber providers in the region, we offer employees the opportunity to make a meaningful impact while growing their careers.

Our culture is built on a foundation of customer focus, integrity, accountability, communication, excellence, and teamwork. We believe great results come from people who support one another, honor their commitments, and are dedicated to doing the right thing. Every employee plays an important role in helping us deliver reliable, high-quality service to the communities we serve.

Dobson Fiber has deep roots in the communities we serve and is committed to giving back through employee volunteer opportunities and support of local organizations. We value work-life balance, professional growth, and creating an environment where employees feel supported both personally and professionally.

We offer competitive compensation and a comprehensive benefits package:

• medical
• dental
• vision coverage
• 401(k) with company match
• paid time off
• company-paid disability coverage
• career development opportunities
• and more

If you're looking for a company where your contributions matter, your career can grow, and your work helps connect people to opportunity, we'd love to hear from you. Join us as we continue expanding our network and transforming connectivity across the communities we serve.

About the Role:

The Field Marketing Specialist leads Dobson Fiber's in-market marketing across our Oklahoma and Arkansas footprint. This role plans and runs the events, sponsorships, partnerships, and grassroots campaigns that make Dobson Fiber the local, community-first choice, and turns that presence into measurable leads and sales. Working hybrid from our Oklahoma City office with regular travel to our markets, the Field Marketing Specialist reports to the Director of eCommerce and works hand in hand with the Marketing Specialist; this position has no direct reports. The role partners closely with Direct Sales, Multi-Family Sales, and Construction, especially as we launch fiber in new towns. Ultimately, the Field Marketing Specialist makes Dobson Fiber a visible, trusted neighbor in every community we serve.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience preferred
• 1 to 3 years of experience in field marketing, event marketing, community relations, or local market sales support.
• Proven experience planning and running events and sponsorships from start to finish, including budgets and vendor contracts.
• Track record of measuring marketing results in leads, sales, or ROI.
• Proficiency with Microsoft Office Suite and CRM tools.
• Valid driver's license, reliable transportation, car insurance, and a satisfactory driving record.
• Ability to travel regularly throughout the Dobson Fiber footprint, including overnight travel (approximately 40 to 50%), and to work frequent evenings and weekends.
• Ability to stand and walk for extended periods during events, work outdoors in varying weather, and lift, carry, and set up event equipment up to 40 lbs.

Preferred Qualifications:

• Experience in telecommunications, fiber or broadband, utilities, or other subscription services, especially new-market launches.
• Experience with HubSpot or another marketing automation or CRM platform.
• Existing community, chamber, or business relationships in Oklahoma.
• Experience managing brand ambassador or volunteer programs.

Responsibilities:

• Build and own the annual field marketing plan and calendar by market, aligned to network build schedules, sales goals, and company priorities.
• Lead marketing for new-town and new-neighborhood fiber launches, coordinating pre-launch awareness, launch events, signage, direct mail, and door-to-door support with Sales and Construction.
• Find, negotiate, and run community events, festivals, school and sports sponsorships, chamber functions, and trade shows, owning logistics from planning through setup, staffing, teardown, and follow-up.
• Work closely with the Marketing Specialist on event logistics, promotional inventory, lead uploads, and reporting so field work and campaigns stay in sync.
• Recruit, schedule, and train employee volunteers and brand ambassadors to staff events, and coordinate event vendors and temporary staff.
• Build lasting relationships with chambers of commerce, schools, civic groups, nonprofits, HOAs, property managers, and local businesses, serving as a visible Dobson Fiber representative in each community.
• Ensure every event captures leads through Dobson Fiber's lead forms and contests, confirm serviceability, and route qualified leads to the right sales team quickly.
• Track cost, leads, serviceable leads, and sales from each event and sponsorship, and report results monthly to the Director of eCommerce.
• Manage the field marketing budget, sponsorship contracts, and vendor spend to keep spending on plan.
• Partner with Direct Sales, Multi-Family, and Business Sales leaders on territory priorities, promotions, and co-op events, and equip sales teams with on-brand collateral and talking points.
• Ensure all signage, booth displays, merchandise, and print follow Dobson Fiber brand standards, working with creative and agency partners on localized materials.
• Monitor competitor activity, offers, and advertising in each market and share findings with Marketing and Sales leadership.
• Gather photos, video, and customer stories from the field for social media, email, and the website.
• Perform other duties as assigned.

Skills:

The Field Marketing Specialist relies on strong relationship-building and communication skills daily to represent Dobson Fiber with community leaders, partners, and customers. Planning and project management skills are essential for running many events and market launches at once, from first contact through follow-up. Negotiation and budget management abilities are applied to sponsorships, vendor contracts, and keeping field spending on plan. Analytical skills are used to measure leads, sales, and ROI and to decide where to invest next. Additionally, self-motivation and sound judgment are critical for managing multiple markets with limited supervision while traveling throughout the footprint.