Digital Sales & Campaign Coordinator

Gray Media, Inc.; Lansing (MI); On-site; USD 36,000 - 60,000; Full time

Job summary

WILX-TV/Gray Media in Lansing, MI is seeking a Digital Sales Assistant to help monitor digital campaign performance and assist with integrated marketing campaigns. You will learn digital marketing strategies including social media, OTT, and mobile marketing while supporting the sales team.

The ideal candidate is a quick learner, an excellent communicator, and highly organized, with the ability to meet deadlines and grow digital revenue. This is a full-time on-site role in a dynamic media company.

Qualifications

• Excellent writing and communication skills.
• Proficient in Microsoft PowerPoint, Excel & Word.
• Ability to work independently and manage your time effectively.
• Ability to use creativity to solve problems.
• Highly organized with strong willingness to take initiative.
• Detail-oriented and highly focused on accuracy.
• A real desire to understand our clients and their businesses.
• Proficient in WideOrbit Media Sales a plus.

Responsibilities

• Digital order entry with a high level of accuracy.
• Request, update, and monitor digital creative scheduling on campaigns.
• Execute campaigns and creative development for all digital advertising.
• Assist in the startup process for digital campaigns by providing research and onboarding campaigns.
• Retain/grow digital revenue by optimizing campaign performance.
• Reconcile digital revenue logs and monitor the digital internet lines report.
• Work closely with Media Sales Executives and maintain clear communication.
• Build client proposals tailored to campaign objectives and station capabilities.
• Conduct digital research to support campaign planning and competitive analysis.
• Manage and update digital creative schedules across all campaigns.
• Monitor digital campaign pacing and performance for timely delivery.
• Optimize campaign creative assets to enhance performance and engagement.
• Other duties as assigned by Sales Managers.

Skills

Communication

Writing

Independence

Time management

Creativity

Organization

Attention to detail

Client understanding

WideOrbit Media Sales

Tools

Microsoft PowerPoint

Microsoft Excel

Microsoft Word

Job description

WILX-TV/Gray Media in Lansing, MI is seeking a Digital Sales Assistant to help monitor digital campaign performance and assist with integrated marketing campaigns. You will learn digital marketing strategies including social media, OTT, and mobile marketing while supporting the sales team.

The ideal candidate is a quick learner, an excellent communicator, and highly organized, with the ability to meet deadlines and grow digital revenue. This is a full-time on-site role in a dynamic media company.