Digital Campaign Architect: Data-Driven Optimization

NAB Leadership Foundation; Charlotte (NC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Job summary

Hearst Television is seeking a Campaign Specialist to execute, optimize, and report on digital advertising campaigns across multiple channels from the Charlotte, NC service center. You will work with internal teams to ensure performance goals are met and campaigns leverage best-in-class targeting and measurement tools.

The role requires in-office presence in Charlotte and reports to the Senior Campaign Manager.

Qualifications

• 2–5 years of experience managing digital advertising campaigns.
• Proficiency with major ad platforms such as Google Ad Manager (GAM), Meta, DV360 or other DSPs.
• Strong analytical skills and comfort with metrics, dashboards, and spreadsheets.

Responsibilities

• Execute, optimize, and report on digital campaigns across channels.
• Coordinate trafficking, QA, and pacing across ad servers and DSPs.
• Deliver insights and recommendations to improve KPIs like CTR, CPA, ROAS.

Skills

Campaign management

Data analysis

Excel/Sheets

Digital advertising platforms

Tools

Google Ad Manager (GAM)

DV360

Meta Ads

Job description

Hearst Television is seeking a Campaign Specialist to execute, optimize, and report on digital advertising campaigns across multiple channels from the Charlotte, NC service center. You will work with internal teams to ensure performance goals are met and campaigns leverage best-in-class targeting and measurement tools.

The role requires in-office presence in Charlotte and reports to the Senior Campaign Manager.