Digital Activation Lead: Campaign Mastery & Optimization

Jobtailor; California (MO); On-site; USD 75,000 - 110,000; Full time

Job summary

Jobtailor is seeking a data-driven media campaigns professional to execute, manage, and optimize online campaigns across multiple platforms for agency clients, supporting the Associate Director. You will ensure accurate setup, QA, and performance optimization while coordinating with creative teams and analysts.

You will apply advanced media knowledge to drive client objectives, mentor junior staff, and maintain meticulous campaign documentation in a fast-paced environment.

Qualifications

• Understanding of Linear Upfront and Scatter Investment.
• Experience with Paid Social (Meta, TT, Snap, Pinterest), Linear TV, Retail Media, OTT.
• Excels at media fundamentals and can educate the assistant analyst level.
• Knowledge of how media elements perform alone and together, and how they change.
• Skilled in negotiation tactics.
• Ability to multi-task and work under pressure.
• Strong analytical thinking and mathematical skills.
• Proficient in Excel, pivot tables, and VLOOKUPs.
• Familiar with the listed DSPs and ad servers.
• Excellent communication and writing skills.
• Ability to organize and manage detailed work.
• Strong project management skills.

Responsibilities

• Execute, manage, and optimize online media campaigns for agency clients, independently or in support of the Associate Director.
• Demonstrate diligence and attention to detail throughout the full campaign life-cycle.
• Maintain and organize campaign materials in the team drive.
• Oversee daily campaign maintenance and tracking inquiries handled by Associates and Senior Associates.
• Run the campaign QA process to ensure accurate implementation, pacing, and performance.
• Planning and Optimization of campaigns across platforms.
• Set up campaigns accurately in various systems with correct ad tags and creative.
• Flag risks to launch dates to the creative teams across platforms.
• Master media buying technologies, including DSPs and social platforms.
• Develop strategies to meet client performance objectives.
• Hands-on execution and field management of campaigns.
• Apply best practices and know when to use them.
• Understand campaign data to drive growth opportunities.
• Translate advanced campaign goals to optimization tactics across platforms.
• Execute advanced QA standards across campaigns.
• Conduct basic and advanced reporting analyses using third-party tools.

Skills

Media Buying

Paid Social Advertising

Campaign Management

Data Analysis

Analytical Thinking

Project Management

Negotiation Tactics

Attention to Detail

Communication Skills

Excel Proficiency

Tools

Meta Campaign Manager

TikTok Campaign Manager

Snap Ads Campaign Manager

DV360

Trade Desk

Amazon DSP

Walmart DSP

Prisma

DDS

Job description

Jobtailor is seeking a data-driven media campaigns professional to execute, manage, and optimize online campaigns across multiple platforms for agency clients, supporting the Associate Director. You will ensure accurate setup, QA, and performance optimization while coordinating with creative teams and analysts.

You will apply advanced media knowledge to drive client objectives, mentor junior staff, and maintain meticulous campaign documentation in a fast-paced environment.