Campaign Manager

Hearst Digital Marketing Services; New York (NY); On-site; USD 60,000 - 95,000; Full time

Job summary

Hearst Digital Marketing Services in New York is seeking an experienced Ad Operations professional to manage end-to-end digital campaign execution across Google Ad Manager, LiveIntent, and other platforms. You will coordinate with Account Management, monitor pacing and performance against client KPIs, and proactively address trafficking, reporting, or delivery issues.

You will collaborate with offshore teams, generate wrap reports with insights, support sales with ad tech guidance, and ensure

Responsibilities

• Manage end-to-end digital campaign execution across Google Ad Manager, LiveIntent, and other advertising platforms.
• Partner with Account Management to implement and optimize digital media campaigns and set performance expectations.
• Monitor campaign pacing and performance against client KPIs and adjust as needed.
• Coordinate with offshore support teams on trafficking requests and campaign launch requirements.
• Analyze and communicate campaign results through wrap reports with insights and recommendations.
• Serve as an ad operations and optimization resource for sales and support teams with guidance on ad tech and performance.
• Support accurate billing by understanding client requirements and reconciling monthly delivery.
• Maintain mappings between internal and third-party systems and stay current on ad tech standards.

Job description

• Manage end-to-end digital campaign execution, including asset collection, trafficking, testing, QA, pacing, optimization, reporting, and delivery across Google Ad Manager, LiveIntent, and other advertising platforms.
• Partner with Account Management to implement and optimize digital media campaigns, establish performance expectations, and leverage the capabilities of Hearst Magazines properties to set programs up for success.
• Monitor and optimize campaign pacing and performance against client KPIs, recommending and implementing adjustments while proactively identifying trafficking, reporting, or delivery issues.
• Coordinate with offshore support teams on trafficking requests and campaign launch requirements, thoroughly reviewing deliverables to minimize errors and protect revenue.
• Analyze and communicate campaign results through internal and external reporting, partnering with Account Managers and Project Managers to develop wrap reports featuring insights, top-performing elements, and recommendations for future campaigns.
• Serve as an ad operations and optimization resource for sales and sales support teams, providing clear guidance on campaign execution, ad technology, and performance.
• Support accurate billing by understanding client requirements, finalizing monthly delivery for reconciliation, and helping Account Management investigate and resolve discrepancies.
• Maintain accurate mappings between internal and third-party systems while staying current on evolving ad technology standards, including ad verification, viewability, programmatic ad serving, and third-party tracking.