Campaign Specialist

Hearst Television, Charlotte; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Retirement plan (401(k) matching)

Wellness support

Paid time off

Paid parental leave

LGBTQ+ health services

Additional benefits

Job summary

Hearst Television is seeking a Campaign Specialist to execute, optimize, and report on digital advertising campaigns from Charlotte, NC. This in-office role collaborates with internal and offshore teams to ensure campaigns meet performance goals and client expectations across GAM, DV360, and other DSPs.

The ideal candidate has 2–5 years of experience, strong analytical skills, and proficiency with tracking tools, pixels, and UTMs.

Qualifications

• 2–5 years of experience managing digital advertising campaigns.
• Proficient with major ad platforms (GAM, DV360, Meta, etc.).
• Strong analytical skills and fluency with dashboards and spreadsheets.
• Experience with trafficking, pixels, UTMs and external tracking tools.

Responsibilities

• Coordinate setup, launch, and management of campaigns across multiple ad servers and DSPs.
• Oversee trafficking, QA, and pacing for accurate delivery.
• Troubleshoot tracking issues and coordinate resolutions with trafficking teams.
• Collaborate with sales managers and station leads on pipeline, pacing, and performance.
• Provide technical support across products including On-Site, Audience Extension, Social, and Native.
• Monitor daily performance and optimize KPIs such as CTR, CPA, ROAS, and viewability.
• Deliver insights and recommendations aligned with client objectives and execute changes.

Skills

Campaign management

Analytical skills

Excel/Google Sheets

Trafficking & tracking

Communication & PM

Problem solving

Tools

Google Ad Manager (GAM)

DV360

Meta Ads

UTMs & third-party tracking

Job description

Job Description

Hearst Television is seeking a Campaign Specialist to be responsible for executing, optimizing, and reporting on digital advertising campaigns across a variety of channels. This role ensures that campaigns deliver against performance goals, meet client expectations, and leverage best-in-class targeting, creative, and measurement tactics. This role reports to the Senior Campaign Manager. This role requires in-office presence. The work location is in Charlotte, NC, at the Hearst Service Center.

Key Responsibilities

Campaign Execution & Management

• Coordinate with internal and offshore trafficking teams to set up, launch, and manage campaigns across multiple ad servers and DSPs.
• Oversee trafficking, QA, and pacing to ensure accurate and timely delivery.
• Troubleshoot campaign issues (tracking, tags, pixels, discrepancies, and pacing) and coordinate resolution with trafficking teams as needed.
• Collaborate with local sales managers and station leads through regular check-ins to review campaign pipeline, pacing, performance, and address day-to-day questions.
• Provide technical support across products, including On-Site, Audience Extension, Social, and Native.
• Monitor daily performance and implement optimization strategies to improve KPIs (CTR, CPA, ROAS, video completion rates, viewability, etc.).
• Deliver strategic insights and optimization recommendations aligned with client objectives, and work with trafficking teams to execute changes.

Reporting & Insights

• Produce weekly and ad hoc performance reports with insights, trends, and actionable recommendations.
• Present results to internal teams and clients with clear, data-driven narratives.
• Identify and disseminate learnings that inform future campaign strategies and proposals.
• Partner with Finance and Operations to support monthly billing and resolve discrepancies.

Qualifications

• 2–5 years of experience managing digital advertising campaigns.
• Proficient with major ad platforms Google Ad Manager (GAM), Meta, DV360 or other DSPs, etc.).
• Strong analytical skills, including comfort working with metrics, dashboards, and Excel/Google Sheets.
• Experience with trafficking, pixels, UTMs, and third-party tracking tools.
• Excellent communication and project-management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Familiarity with brand-safety tools, verification platforms, and attribution systems.
• Agency, publisher, or large media-organization experience.
• Understanding of SEO/SEM, social strategy, and content marketing.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.